Prime Business Cuts Admin Tasks With AI Assistant

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Jigar Thakkar, VP of agentic AI for business at AWS
Amazon’s Prime Business helps organisations grow their business and reduce administration tasks with its AI assistant – Amazon Quick

When it comes to the day-to-day operations of a small business operator, the luxury of dedicated departments for every function isn’t always a reality.

It is more likely that employees are doing multiple jobs all at once, from strategist or analyst to copywriter and project manager. 

Amazon Quick AI Assistant | Credit: Amazon

An AI assistant that does more than just bridge the gap 

Amazon Quick is an AI assistant that changes how organisations work. It helps to complete tasks across different roles – from quickly identifying emails that need attention to developing a sales deck on short notice. 

Amazon Quick does more than answer questions; it connects with an organisation's most-used apps, automates work, learns priorities and acts on a company’s behalf. 

"Small and growing businesses are a pillar of our Prime Business membership, and we're always looking for ways to deliver more value to them. Amazon Quick is a powerful AI assistant that can transform how an entire business operates,” says Todd Heimes, VP of Marketing and Prime Business.

Todd Heimes, VP of Marketing and Prime Business

How does it work?  

Pulling context from a business’s apps, cross-referencing data and considering what might be missing, Amazon Quick is more than a chat response; it provides perspective and suggested action items based on a business’s own knowledge and operations. 

These insights can then be shared with an individual or an entire team. 

Other services that Amazon Quick can provide include:

  • Pressure-testing pricing strategies by researching competitors, pulling cost data and highlighting risks.
  • Providing a second opinion on a vendor proposal by analysing terms against past agreements, flagging areas for negotiations.   
  • Creating an interactive budget calculator by coding one for you. 
  • Combining industry reports, regulatory requirements and financial data for a clearer picture of what it would take to expand into new markets. 
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Running on the same AWS infrastructure behind one of the most security-sensitive workloads, Amazon Quick is enterprise-grade from day one. 

“Quick was built to be proactive, and Prime Business puts it in front of the customers who need that most. Small business teams can't stop their day to prompt AI. Quick pays attention in the background, catches what’s slipping, and takes action once given the approval, so a five-person team can operate like they all have a chief of staff,” says Jigar Thakkar, VP of agentic AI for business at AWS. 

Amazon Quick AI Assistant Dashboard | Credit: Amazon

Make better decisions with Amazon Quick

As Amazon Quick learns across a business’s connected apps and local files, its responses and deliverables become more complex. Not only can the AI deliver usable outputs across nearly every business function, it also enables a business to make smarter strategic decisions.

Amazon Quick isn’t a standalone chatbot; it is an AI assistant woven into tools and workflows that a business already relies on. Amazon Quick can connect to more than 100 apps and data sources, as well as providing the ability to search, automate and execute across systems from a single conversation. 

Amazon Quick makes sure that a business’s workspaces and connectors stay in sync across web and desktop so that knowledge is always up to date.

Amazon Quick Plus can support up to 300 users, and US Prime Business members can get 20% off, as well as a 30-day free trial. 

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