Who is Seth Catalli new CRO at Globality?

Former SAP, UiPath and Workday executive Seth Catalli has been named as Globality’s new Chief Revenue Officer

Procurement AI experts Globality have named the former VP of sales at SAP as their new CRO after a period of recent growth.

Catalli joins Globality from UiPath, the AI-driven Robotic Process Automation (RPA) platform, where he was a Senior Vice President and prior to that served as Vice-President Sales at SAP, having previously managed sales teams at both Workday and Oracle.

“Many years of working with enterprise customers have taught me there is no room for software technology that does not add significant business value,” Catalli said. “When I met the Globality founders and saw how much their customers love the product and its AI technology, I immediately knew that this is a special place. I am beyond excited to join Globality as, now more than ever, there is a sense of urgency among enterprise companies to optimise their company spend through automation.”

Building on business momentum 

Globality use their platform and GLO AI-powered bot to work with companies like Tesco, BT Group and Santander to optimise their procurement operations.

“CFOs today are requesting that every function utilise AI technology to deliver OpEx reductions and cost savings – and they are discovering that the procurement function is the biggest opportunity to make an immediate impact on the bottom line,” said Joel Hyatt, Globality’s Co-founder, Chairman, and CEO. “Seth has vast experience in bringing automation and AI into the hands of enterprises, which makes him a perfect fit for Globality’s mission. I am confident that Seth’s contributions will prove invaluable to building upon our significant business momentum and to delivering exceptional experiences and value for our customers.” 


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Joel Hyatt Co-Founder, CEO and Chairman of Globality, Inc (Credit - Globality)

Growth of Globality

The announcement comes in a period of growth and development for Globality after they began their partnership with retail giant Tesco.  

Tesco became the first company in the European retail sector to use autonomous sourcing from their partnership with Globality


Tesco store Kensington (Credit: Tesco)

The collaboration allows Tesco, who have £57.7bn ($73bn) in group sales, to utilise Globality’s Glo technology as a new virtual team member.  It supports the Tesco procurement teams with an interactive dialogue using a natural language interface that offers intelligent suggestions and insights to increase productivity. 

The system also finds alternative sources of supply which can increase competition and enhance the quality of products and with more competitive prices, ultimately improving the shopping experience for customers.

“Our business stakeholders will be able to source their needs autonomously in a consumer-like experience, and yet procurement is able to proactively influence spend to achieve all of our sourcing goals,” said Charles Letizia, Chief Procurement Officer, Tesco.



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