ServiceNow & Google Cloud: Improving AI for Enterprise

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ServiceNow and Google Cloud will maximise the value of generative AI
A major expansion with ServiceNow and Google Cloud will maximise the value of generative AI across all layers of the enterprise technology stack

ServiceNow will bring its Now Platform and full suite of workflows to customers on Google Cloud Marketplace – following a major expansion between the two, which will see generative AI (Gen AI) brought to every layer in the enterprise technology stack.

As well as this, it will make its customer relationship management (CRM), IT service management (ITSM) and security incident response (SIR) solutions available on Google Distributed Cloud (GDC).

This is part of a shared vision in which both companies want to transform enterprise work – thanks to the use of Gen AI. With the ServiceNow platform and IT, CRM and HR available on Google Cloud – this will allow ServiceNow to bring AI-enhanced experiences to millions of new and existing users.

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Rethinking the way the enterprise runs

New end-to-end integrations will enable ServiceNow customers to use BigQuery to connect their enterprise data to AI; extend these AI-powered insights to Google Workspace, where users can do things like easily access ServiceNow data directly within Google Sheets and Chat; build gen AI applications on top of their data foundation with Vertex AI; and more.

"ServiceNow and Google Cloud are fundamentally rethinking the way the enterprise runs," says Bill McDermott, Chairman and CEO, ServiceNow.

Bill McDermott, Chairman and CEO, ServiceNow

"Agentic AI is a revolution. Bringing together the incredible strengths of two of the world's leading innovators will redefine enterprise technology. We're putting AI to work to eliminate boundaries in any industry, anywhere in the world."

Businesses are seeking new ways to innovate with Gen AI

Bringing the Now Platform and ServiceNow's full suite of workflows, including CRM, ITSM and SIR solutions, to Google Cloud Marketplace will make it easier for businesses to combine their ServiceNow data with Google Cloud's AI, data analytics and productivity technology.

The Now Platform is a single, unified enterprise-grade platform purpose-built for AI-driven transformation. Because it is built using a single data model and single architecture, the ServiceNow platform can help unite AI agents, data and workflows to drive exponential productivity across every corner of a business.

"Businesses are seeking new ways to innovate with Gen AI, optimise important workflows and improve everyday experiences for customers," adds Thomas Kurian, CEO, Google Cloud.

CEO of Google Cloud, Thomas Kurian

"Through our expanded strategic partnership with ServiceNow, customers will now have the data foundation, development platforms and leading foundation models to easily build gen AI applications that leverage the context and knowledge in ServiceNow–all on top of Google Cloud's AI-optimised infrastructure."

Enhancing decision-making with AI

To help businesses better unify critical data, ServiceNow will integrate its Workflow Data Fabric — an advanced data integration and governance layer — with BigQuery. This will provide ServiceNow users with real-time, secure access to BigQuery data and enable them to enhance common CRM, ITSM and SIR solutions, while also adding to AI Agent capabilities.

Customers can turn insights into proactive, operational actions by leveraging BigQuery's analytics to drive real-time automation on the Now Platform in areas like customer service and supply chain optimisation. By incorporating predictive maintenance capabilities with machine learning models from BigQuery, users will be able to forecast critical issues like potential equipment failures—addressing them instantly through maintenance alerts and other automated workflows.

"Given Deutsche Bank's long-term partnerships with ServiceNow and Google Cloud, this new synergy creates an ideal environment for mutual innovation and increased efficiency," says Tony Kerrison, Head of Group Technology Infrastructure and Head of Technology, Data and Innovation for the Americas, Deutsche Bank.

Tony Kerrison, Head of Group Technology Infrastructure and Head of Technology, Data and Innovation for the Americas, Deutsche Bank

"Through our expanded strategic partnership with ServiceNow, customers will now have the data foundation, development platforms and leading foundation models to easily build gen AI applications that leverage the context and knowledge in ServiceNow–all on top of Google Cloud's AI-optimised infrastructure."


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