How Coupa Will Elevate Americana Foods' Procurement
Coupa, known for its ability to enhance margins through its community-generated AI and industry-leading total spend management platform for businesses large and small, has been chosen by Americana Foods to manage its Source-to-Contract (S2C) processes.
Increasing operating margins
This is a key element of Americana Foods' procurement digital transformation project, opting for an AI-driven solution instead of an ERP add-on or legacy platform.
Coupa’s AI is one of the leading services on the market, informed by trillions of dollars of direct and indirect spend data across a global network of more than 10 million buyers and suppliers.
Coupa empowers businesses with the ability to predict, prescribe and automate smarter, more profitable decisions to improve operating margins.
“Governance, compliance, risk mitigation and increasing operating margins are fundamental for the office of the CFO. We chose Coupa to enable us to deliver these aspects,” says Vijay Krishnan, Americana Foods CFO.
Who are Americana Foods?
Established in 1964, Americana Foods is one of the largest FMCG companies in the Middle East and North Africa (MENA) region. From its humble beginnings in Kuwait, it has expanded its strong presence to the UAE, KSA and Egypt. Over the decades, Americana Foods has grown to become a trusted household brand name in the region and beyond.
Today, Americana Foods’ products are enjoyed by consumers in more than 50 countries and territories worldwide.
Americana Foods was founded with the ambition to lead and transform the industry. As dominant leaders in the region and pioneers in the sector, it continues to push the boundaries of quality, taste and food safety.
With a passion for food driving everything that Americana Foods does, it believes that every meal holds the potential to bring happiness and create lasting memories.
Since its inception, Americana Foods has been on a mission to honour its roots and preserve its traditions, touching the lives of millions of consumers through the joy of food, while honouring the legacy of its past and evolving for future generations.
Operating a diverse portfolio of products across multiple categories, including protein, grocery, impulse, frozen fruits and vegetables and snacks, Americana Foods is supported by 19 cutting-edge production sites across the UAE, KSA, Kuwait and Egypt.
With a large direct-to-market distribution network in key operating markets and a significant footprint in Qatar, Bahrain and Oman, Americana Foods maintains control over every aspect of the distribution process, ensuring its products are accessible and readily available to a diverse customer base.
Driving procurement transformation
Tiago Marcaneiro, Head of Procurement at Americana Foods, adds: “Technology plays a pivotal role in driving procurement transformation, acting as a foundation to enhance governance, streamline processes and reinforce the intended framework.
“We chose Coupa because it stood out as the most suitable solution to address our needs. Their team took the time to understand our challenges and aspirations, partnering with us to elevate Americana's procurement strategies to the next level.”
All the ingredients of a great success story
Shehab Shoukry, Vice President & General Manager MENA at Coupa Software, adds: “Excellent effort by Marwa Hassan Aburahma and Abdulaziz Chammout, who invested the time to granularly understand Americana’s needs and construct a solution that would meet them.
“Thank you to the entire team at Americana Foods. We have all the ingredients of a great success story ahead of us.”
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