How PUMA is Making Supply Chain Sustainability a Priority
Sports company PUMA has announced its Vision 2030 sustainability goals, which expand on the strong progress the brand has made.
Within this, PUMA has set new greenhouse gas reduction targets, which were approved by the Science Based Targets initiative (SBTi) as aligned with a 1.5-degree scenario.
By 2030, PUMA seeks to cut its absolute Scope 1 and 2 greenhouse gas emissions by 90% (market-based) from a 2017 baseline year and has committed to reduce absolute Scope 3 greenhouse gas emissions from its supply chain and logistics by 33% compared to 2017, while continuing to strive for strong growth.
Additional climate targets for 2030 include increased renewable energy use at PUMA's core suppliers and a focus on increasing the use of less carbon-intensive materials. In 2023, PUMA produced 8 out of 10 products from recycled or certified materials and is well on track to achieve the 9 out of 10 target set for 2025.
A more circular business model
For PUMA, circularity remains high on the agenda for 2030, with targets to enter a more circular business model and to introduce resell and repair in some markets. New material targets for 2030 include using 100% recycled polyester fabric.
In apparel, 30% of the polyester fabric will be Fibre-to-Fibre recycled, while 20% of cotton fabric will also be from recycled sources. The brand plans to invest in next-generation material research options with a focus on footwear and will continue scaling up textile-to-textile recycling. PUMA already announced this year that it had produced millions of replica football jerseys primarily from recycled textile waste through its RE:FIBRE programme.
PUMA's Human Rights targets for 2030 in its own operations include closing the gender pay gap in all countries and fostering diversity, equity and inclusion.
Targets focused on human rights in the supply chain include training 400,000 workers on human rights, a progressive salary increase towards a living wage and a zero gender pay gap at PUMA's core factories by 2030.
Anne-Laure Descours, Chief Sourcing Officer at Puma, says: "With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights. We are setting the bar higher to stay true to our responsibility to be forever better throughout our business, for people and the planet.
"Because there's only one forever. Let's make it better."
Product design
Outlined on PUMA's 2030 website, PUMA wants to establish circular design criteria focusing on recyclability, durability, and repairability based on industry standards. Subsequently, define specific targets for products adhering to these criteria.
Recycled material usage:
- 100% Recycled Polyester Fabric 30% Fibre-to-Fibre Recycled Polyester Fabric for Apparel 20% Recycled Cotton Fabric for Apparel Research and invest in next-generation material options with a focus on Footwear.
New business models
- Provide access for consumers to resell/repair business models in selected markets
- Increase consumer communication to raise awareness about circularity
Waste reduction
- Pre-Consumer Waste: Partner with industry associations, our suppliers and selected governments in sourcing countries to establish ways of recycling material waste
- Post-Consumer Waste: Collaborate with industry peers on sorting and recycling solutions, taking into consideration Extended Producer Responsibility schemes (EPR).
Primary packaging
- 100% of unavoidable plastic packaging made from recycled content
- Eliminate plastic packaging where technically and economically feasible
Scope 3 emissions
For PUMA's supply chain sustainability, the following objectives have been outlined:
- 2030 SCIENCE BASED TARGET (SBT): 33% Absolute Greenhouse Gas (TCO2E) reduction from 2017 baseline
- Reach 40% renewable energy use (for core factories)
- Reduce GHG emissions (Scope 1 & 2) by 40% for core factories
No coal-fired boilers for core factories
Less carbon-intensive material
- 100% Recycled Polyester Fabric 30% Fibre-to-Fibre recycled polyester fabric for Apparel 20% Recycled Cotton fabric for Apparel Research and invest in next-generation material options with a focus on Footwear
Biodiversity & water
- PUMA sets Science Based Targets (SBT) for Nature
- 50% recycled industrial wastewater at core factories
- Deforestation-free bovine leather
- 95% Manufacturing Restricted Substances List (MRSL) compliance at core factories
- 90% air emission compliance at core factories
PUMA has already made strong progress in reducing its greenhouse gas emissions over the past years, and it announced that it had reached its previous science-based target seven years ahead of schedule.
PUMA reduced greenhouse gas emissions by 24% in 2023 (market-based) compared to 2022 and had its efforts in decarbonisation and climate transparency ranked highly by the Carbon Disclosure Project (CDP) in 2023, Fashion Revolution and Financial Times in 2024.
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