How does the EU Ecolabel Simplify Sustainable Procurement?

Navigating the ever-changing procurement landscape can be tough, especially when it comes to sustainability, but there are ways to simplify the process whilst guaranteeing that your company's choices align with its environmental goals. 

The EU Ecolabel, recognised across the EU, Norway, Iceland and Liechtenstein, makes it easier to source sustainable options without compromising on quality or cost.

From office supplies to cleaning products, accommodation services to textiles, it sets a high bar for environmental excellence.

For procurement leaders, the EU Ecolabel offers a straightforward solution to integrating sustainability into purchasing decisions.

Instead of developing complex green criteria from scratch, procurement leaders can reference the EU Ecolabel directly in tenders. Goods and services carrying the label already meet stringent environmental requirements, saving time and effort when verifying compliance.

• Streamlined tender processes – Simply require EU Ecolabel certification in calls for competition or reference its criteria in technical specifications and award criteria.
• Less administrative hassle – The EU Ecolabel acts as a reliable proof of compliance, reducing the need for additional environmental verification.
• Science-backed standards – Developed through extensive research and stakeholder input, the criteria are regularly updated to reflect the latest environmental science.
• Cost-effective choices – Sustainable procurement doesn’t have to break the budget. EU Ecolabel products are often competitively priced against non-certified alternatives.
• Regulatory alignment – The EU Ecolabel meets the requirements set out in European procurement legislation, ensuring compliance with Article 43 of Directive 2014/24 and Article 61 of Directive 2014/25.
• Boosted reputation – Using EU Ecolabel products demonstrates a clear commitment to sustainability, improving credibility with stakeholders and the public.

By incorporating the EU Ecolabel into procurement strategies, organisations can align with the EU’s sustainability ambitions while making practical, efficient purchasing decisions.

EU ecolabel adoption is growing

Since March 2024, more companies and organisations have embraced the EU Ecolabel than ever before. The number of awarded licences and certified products has reached record highs, reflecting a surge in demand for sustainable goods. The figures show:

• 98,977 products and services now carry the EU Ecolabel.
• 2,983 licences awarded to businesses.
• 240 new licences issued since March 2024.

This increase highlights a steady shift towards eco-friendly procurement, with businesses and consumers alike recognising the benefits of verified sustainable products. Italy, France, Germany and Spain lead the way in terms of the number of awarded licences and certified products.

The trend is clear—companies that adopt green procurement practices are not just meeting compliance requirements, they’re positioning themselves as leaders in the sustainability transition.

Why green procurement benefits everyone

Sustainable procurement isn’t just about ticking boxes—it’s a strategy that benefits businesses, consumers and the environment. Organisations integrating the EU Ecolabel into their procurement processes can expect:

• Improved public perception – A commitment to sustainability enhances brand reputation, making companies more attractive to eco-conscious customers and investors.
• Cost savings – Many EU Ecolabel-certified products are designed for efficiency, reducing energy consumption, waste and overall operational costs.
• A stronger circular economy – EU Ecolabel criteria promote durability, repairability and recyclability, supporting a more sustainable approach to production and consumption.
• More supplier options – With increasing numbers of businesses seeking EU Ecolabel certification, procurement teams have a growing selection of eco-friendly suppliers to choose from.

Sustainability is no longer an optional extra—it’s becoming a key factor in procurement decisions. By choosing EU Ecolabel-certified products, organisations are actively contributing to the EU’s goal of climate neutrality by 2050.

The shift towards green procurement is well underway and as interest in the EU Ecolabel continues to grow, procurement professionals have a powerful tool at their disposal to make a tangible impact.

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