How ZigZag and Vinted Go are Cutting Logistics Spend

As consumers increasingly utilise online shopping channels, the requirement for a robust post-purchase and returns network has expanded significantly.

Businesses are now facing scrutiny not only on the speed of their outbound delivery to the consumer but also on the simplicity of the process for returning unwanted items.

To address these evolving logistics challenges, ZigZag has announced a strategic partnership with Vinted Go to satisfy the growing requirement for straightforward returns logistics.

ZigZag operates as a software solution designed to assist ecommerce retailers with both domestic and global returns. The company maintains a presence in more than 170 countries and utilises a global network consisting of more than 200 warehouses.

It provides technology intended to facilitate a simple and efficient post-purchase experience. Through its operations, the company aims to reduce costs and waste while simultaneously attempting to increase the profits and sustainability of its clients.

Vinted Go is dedicated to maintaining affordable, convenient and sustainable shipping operations. Its network of pick-up and drop-off points was originally launched to improve delivery efficiency for its members. The network facilitates the distribution of millions of parcels annually, with a specific focus on developing seamless shipping solutions throughout Europe.

Optimising reverse logistics

The necessity for efficient reverse logistics is highlighted by current market data. According to a report from Bain, 19.3% of internet purchases are anticipated to be returned.

The data indicates that Gen Z shoppers represent the highest demographic for this activity, averaging 7.7 online returns every year.

Consumer expectations regarding the returns process have shifted alongside the rise in online spending. Research suggests that 71% of consumers say they are less likely to make a repeat purchase from a retailer if they have experienced a poor returns process.

Consequently, it is necessary for businesses to establish straightforward and connected returns networks to maintain consumer satisfaction and encourage secondary purchasing.

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Expanding European network

The collaboration between ZigZag and Vinted Go signifies an expansion of the European footprint for ZigZag. Retail clients can now offer shoppers access to more than 14,000 out-of-home drop-off points.

These points are located across France, the Netherlands, Belgium, Spain and Portugal. This arrangement proves beneficial to both organisations, as it supplies ZigZag with a broader network base while driving usage of Vinted Go.

This move marks a strategic decision that aligns with recent data trends. ZigZag revealed that retailers utilising its platform observed a 35% increase in locker-based return drop-offs during peak season.

This statistic could show a rising consumer demand for out-of-home returns options.

“We are delighted to partner with ZigZag to open up Vinted Go’s out-of-home network of parcel lockers and parcel shops to retailers using the ZigZag platform," says Nerijus Mazėtis, Director of Product at Vinted Go.

"We share a strong commitment to reducing the impact of logistics, and this partnership enables fast and cost-efficient returns across our network. The ZigZag team has been great to work with, and the integration has been seamless.”

Improving logistics efficiency

This partnership serves to increase the out-of-home capabilities for ZigZag, which includes access to automated parcel lockers or manned parcel shops.

This expansion addresses the growing consumer demand for logistics solutions that accommodate their schedules. Since many of the lockers operate 24/7, consumers can fit returns easily around work schedules.

“Vinted Go is an ideal option for our retailers. As more and more retailers start charging for returns, consumers will expect more from the experience," explains Gavin Sarjeant, Head of Network Development at ZigZag.

"That means hassle-free, local options that they can use on the way to the shops, work or school. By connecting retailers to Vinted Go’s extensive parcel locker and parcel shop network, we can offer more convenient return options that meet the expectations of modern consumers and help retailers operate more efficiently.”

Although the Vinted Go network was originally constructed to support the substantial demand of the C2C market, ZigZag is able to offer its retailers a developed, cost-efficient returns channel.

This channel increases customer convenience and lowers overall logistics costs. Out-of-home return options appear increasingly attractive to consumers due to factors such as minimal queueing times, extended availability and greater convenience.