Why PUMA Was Selected to be Premier League Ball Supplier
Global sportswear giant PUMA has scored a landmark deal in the world of sports procurement, signing an exclusive agreement to become the Official Ball Supplier for the Premier League from the 2025/26 season.
This high-profile partnership not only elevates PUMA's brand on the world stage but also underscores the critical role of strategic supplier relationships in elite sports.
The Premier League, broadcast to over 900 million homes across 189 countries, is the most-watched football competition globally.
As the new Official Ball Supplier, PUMA will provide match balls for every league fixture, placing its cutting-edge performance technology at the heart of the action.
This deal is a testament to the growing importance of robust procurement strategies in delivering both performance and brand value.
Beyond the pitch: community and innovation
PUMA's partnership with the Premier League extends beyond matchday supply.
The company will support a range of community-based football initiatives designed to nurture grassroots talent, as well as participate in high-impact marketing events like the Premier League Summer Series in the United States.
These initiatives highlight how procurement partnerships can drive commercial success and help to elevate positive social impact and brand engagement.
Strategic alignment and brand elevation
Richard Teyssier, Vice President Brand and Marketing – PUMA said: “By emphasising the emotional and liberating aspects of playing football, the ‘Have a Ball’ campaign highlights how the simple act of just having the ball can bring immense joy and excitement.
"On average, a professional footballer has control of the ball for around 109 seconds every game (FIFA, 2022), so when you have the ball at your feet you need to make it count and create moments that make a difference on the pitch.
"We are proud to have some of the best players in the world creating magic moments on the pitch using the new ball. PUMA is committed to elite performance and product, something evident as a result of our new partnership.”
The new PUMA and Premier League partnership kicks off with the ‘Have a Ball’ campaign celebrating the pure joy and exhilaration of having the ball at your feet. The initiative aims to encourage players of all levels to let go of overthinking and self-doubt, inspiring a game fuelled by instinct, freedom, and creativity, on and off the pitch.
For procurement professionals, this collaboration illustrates how supplier agreements can be leveraged to achieve broader business objectives, from innovation and visibility to community engagement.
PUMA already enjoys a strong presence in the Premier League through its partnership with Manchester City and a roster of top players. Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton) and Marc Cucurella (Chelsea) are part of PUMA's growing roster of elite athletes.
This new agreement cements PUMA's position as a key supplier in the global football ecosystem.
Premier League Chief Executive, Richard Masters, welcomes the new partnership, stating: "We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards.
"Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide."
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