Webinar: Using AI to Deliver Real, Measurable Value

AI is no longer a mystery tool, with its ability to transform businesses on clear display for businesses across the world. Particularly procurement, which has seen the tool help elevate the processes through its ability to fundamentally transform the function.

But for some, the technology is still stuck in pilots. Coupa's Clarity AI Impact Report looked at why numerous large-scale AI initiatives fail to generate returns on investment. The research, conducted with Incisiv Research, surveyed more than 600 business leaders.

The pilot purgatory problem

It found that 72% of AI initiatives and projects remain stuck in pilot mode, with Coupa's analysis believing the primary obstacle isn't the technology itself but rather a significant gap in AI expertise amongst executives. This knowledge divide has created a strategic misalignment between leadership funding AI projects and implementation teams, resulting in initiatives that stall during pilot phases or never reach completion.

This is far from the entire picture, as Coupa itself reported that in Q3 of FY2026, it was able to save its customers almost US$15bn through its AI capabilities helping to drive this. In its September release, Coupa expanded its agentic AI capabilities, launching new Navi AI agents across sourcing, contracts, invoicing and analytics.

"Coupa's "network effect" is clear – quarter after quarter, we see many new customers come to Coupa to transform how they manage business spend using AI," says Leagh Turner, CEO of Coupa.

"At the same time, we have a growing network of large and small suppliers who are increasingly transacting with these buyers.

"In the past year, Coupa serviced over one million sourcing events that were fuelled by our AI-native platform. This was only possible because the Coupa platform leverages secure, structured, proprietary data for AI that allows a global buyer-supplier network to access intelligence and automation derived from actual transactions so we can deliver tangible value to our customers."

Real-world results: The Deliveroo transformation

Take Coupa's work with Deliveroo, which implemented a rapid, full-scale cost and digital procurement transformation that included implementing Coupa's source-to-pay (S2P) system and a company-wide risk management platform in just 13 months.

This transformation contributed to a wider improvement within the business, resulting in an 8% increase in revenue and adjusted EBITDA climbing 46% to £96m (US$130m), with major initiatives already in motion and the business on a strong growth trajectory.

In an on-demand webinar, procurement and sourcing leaders from Coupa and Accenture explore how AI is moving beyond pilots to deliver real, measurable value across the Source-to-Pay lifecycle.

Attendees will hear expert perspectives on why AI adoption often falls short, what successful organisations are doing differently and how agentic AI is redefining operating models through automation, intelligence and digital labour.

Coupa's AI in Procurement and Sourcing webinar is available to watch here.

Meet the speakers

Tricia Miller, SVP Product Marketing and Chief Evangelist at Coupa

Tricia Miller is a high-impact global procurement executive with deep experience in international sourcing, digital transformation and building high-performing teams. She has managed US$10bn in annual spend and consistently delivers strong value through strategic supplier partnerships and operational excellence.

Her track record includes US$180M in annual savings, 12% in cost avoidance, deployment of a new global operating model for 400 professionals and leading a major technology modernisation that increased payables throughput by 40% while maintaining >90% on-time payments.

A trusted leader and frequent industry speaker, she highlights procurement as a strategic value differentiator and shares insights from her transformation journey.

Raj Bajaj, Senior Strategy Manager at Accenture

Raj Bajaj is an executive in Accenture’s Sourcing & Procurement practice, specialising in Autonomous / Agentic AI-driven solutions.

With 18 years of pioneering experience, Raj has successfully led digital operating model transformations, cost reduction initiatives and the development of advanced AI products that are redefining how procurement functions across multiple industries.

Renowned for a forward-thinking approach and deep expertise, Raj continues to shape the future of procurement through technology and strategic leadership.

Elsa Hansen, Sr. Value Solutions Consultant at Coupa

Elsa has been at Coupa for just over four years, having worked at SAP, Moss Adams and the University of Idaho before joining the spend management giant. She describes herself as an outgoing, genuinely curious, driven woman with a passion for learning, travelling and most importantly, people. She is a natural leader and thrives in areas of communication, problem solving and innovative thinking.

The trio discuss how data readiness, governance and workforce enablement play a critical role in driving ROI and see how leading organisations are achieving faster cycle times, greater spend visibility, reduced risk and improved compliance.

The session also features a live demonstration of Coupa's AI-native platform, showcasing how embedded AI and agents like Navi streamline analytics, sourcing, contracting and purchasing, turning insights into action in seconds, not weeks.

Whether you're just starting your AI journey or looking to scale existing initiatives, this webinar will help you understand the art of the possible and the practical steps to move procurement from manual and reactive to intelligent and autonomous.

To watch the webinar, click here.