ADM, General Mills and Walmart Advance Regenerative Farming

General Mills, ADM and Walmart will work together on a strategic collaboration to accelerate regenerative agriculture across 40,000 Midwest wheat acres.

ADM is an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities.

The initiative supports key growing regions where General Mills sources wheat from ADM for products sold through Walmart and Sam's Club, reflecting a shared commitment to strengthening supply chain resilience and farming communities.

Initial projects, delivered with technical assistance from American Farmland Trust and Ducks Unlimited, will demonstrate measurable improvements in soil health, water quality and carbon sequestration, offering a model for cross-sector collaboration.

Building on 2023's commitment

It is a continuation of the efforts from the companies, as back in 2023, General Mills and Walmart committed to advance regenerative agriculture across 600,000 shared acres by 2030.

There are a number of programmes underway across more than 560,000 wheat acres in the US. ADM, a key wheat supplier managing nearly 5 million regenerative acres globally, has joined the effort to accelerate progress in Illinois, Indiana and Missouri.

Jay Watson, Senior Director of Sustainability at General Mills, says: “This strategic collaboration with Walmart and ADM underscores the importance of collective action across the value chain, and we hope it inspires others to see what's possible when companies invest together.

"By focusing on the wheat-growing regions that support our shared business, we aim to strengthen the resilience of ingredients for our beloved brands like Pillsbury, Betty Crocker and Totino's, while supporting farmer livelihoods and the health of our planet."

Farmers at the centre of the partnership

General Mills, ADM and Walmart share a commitment to regenerative agriculture as a key means of advancing sustainable agricultural practices and outcomes, helping to build a stronger, more resilient food system.

Facilitated on the ground by ADM, the programme will provide farmers with technical assistance and financial incentives to adopt practices such as no-till farming and cover crops. This helps address early barriers to adoption, encourages broader participation and supports measurable environmental outcomes.

Katherine Pickus, Chief Sustainability Officer at ADM, adds: “The success of regenerative agriculture depends on the entire value chain. Together with General Mills and Walmart, we're bridging the gap for farmers to increasingly adopt and expand regenerative practices.

"Partnerships are what power this work and help build farm resilience."

A shared value approach to long-term resilience

Recognising their shared footprint across the food system, this collaboration builds on each company's existing commitments and demonstrates how collective action can help drive broader industry change.

It helps put General Mills on pace to achieve its goal of advancing regenerative agriculture on 1 million acres by 2030, contributes to Walmart's goal – in collaboration with the Walmart Foundation – to protect, more sustainably manage or restore at least 50 million acres by 2030, and bolsters ADM's efforts to directly support thousands of farmers across millions of acres in safeguarding soil health for the future of agriculture.

Mikel Hancock, Senior Director, strategic initiatives, sustainability, at Walmart, says: “What makes this relationship and this project so unique is that we have taken a true shared value approach to it.

"The key component is to be able to continue to make improvements while meeting the needs of farmers and driving economic resiliency within those farms for long-term supply resilience to deliver on what works for our customers and members."