How SAP's ERP System Helped Loop Earplugs to GROW

The emergence of Loop Earplugs as a source of sound protection and a desirable accessory has seen it rise in popularity. With this expansion of the business, Loop has adopted SAP S/4HANA Cloud Public Edition to support its rapid international growth.

"The world is becoming increasingly noisy, and our mission is to support our customers in hearing the world the way they want to," says Koen Spliet, Project Manager, Loop Earplugs.

"A strong practical value and an aesthetically appealing design have made our earplugs a desirable accessory. Fueled by the popularity of our earplugs in Europe, the US and Asia, we have scaled globally, growing at 1,500% over the last four years."

Scalable architecture 

Looking to continue with its growth momentum, Loop found an enterprise resource planning (ERP) solution was required to seamlessly support its international expansion with robust, embedded localisation.

This gave the team real-time insights into the business state – giving Loop the ability to focus on innovation which continuously advances the core of its business function.

Loop chose SAP S/4HANA Cloud Public Edition offered through the GROW with SAP for scaleups programme due to its clear, future-proof and scalable architecture that can easily integrate with Loop’s existing e-commerce channels and marketplaces. In addition, the ability to support external partners in fulfilling Loop’s supply chain was one of the key advantages that put SAP’s solution forward

The GROW with SAP programme, offers solutions, adoption acceleration services, community and learning, which enables any size company to successfully adopt cloud ERP.

It was selected due to its ability to provide clear, future-proof and scalable architecture which can easily integrate with Loop's existing e-commerce channels and marketplaces.

In addition, the ability to support external partners in fulfilling Loop's supply chain was one of the key advantages that put SAP's solution forward.

Grow the bottom line

Romain Gauthier, VP, GROW with SAP for Scaleups, adds: "We are delighted to have Loop Earplugs in the GROW with SAP for scaleups community. We support growth-focused companies in expanding their operations, maximising valuations and running lean and agile businesses capable of fast growth.

"The programme helps scaleups grow the bottom line through optimised operations, working to ensure they are always ready for business expansion."

SAP worked with the partner Delaware that engaged with the customer in person at its location. 

The hybrid engagement model, where SAP engaged digitally and Delaware was available on-site, provided the best mixture of high-velocity digital engagement and human touch to deliver a personalised and efficient solution discovery and adoption journey to the customer.

Digital transformation journeys at the pace their businesses dictate

Sam Masri, Global Head, SAP Digital, Customer Success, says: "SAP is evolving our customer engagement, founded on AI and the latest technologies, which are enabling our digitally-skilled talent to deliver fast, immersive and end-to-end customer experiences. This allows our customers to pursue their digital transformation journeys at the pace their businesses dictate.

"For example, based on SAP's industry best practices and the information our teams had about Loop's value drivers, our Digital Solution Advisory team in the EMEA digital hub was able to determine ahead of the meeting with the customer that SAP S/4HANA Cloud Public Edition was the best fit.

"This immediately triggered our digital value advisory and asset teams to deliver a customer-specific microsite, with the business case, solution demos and reference videos for Loop to explore at its own pace. This seamless and digital motion helped Loop wrap up the buying journey in under four months from the first contact."

Fast, professional and personalised

Koen adds: "With our rapid growth, time is always essential and we greatly appreciate being engaged digitally by SAP's Digital Hub team. It was an exceptionally fast, professional and personalised way to address all the questions and ideas we had, exceeding our already high expectations.

"We had about 30 contacts with SAP on our buying journey, yet only two were needed in person. This was critical in meeting the accelerated business outcomes we required."

"We are impressed with SAP's AI capabilities and the efficiencies they enable. We are now exploring how we could leverage these SAP innovations for our own productivity gains as well as for our sustainability efforts," Koen concludes.

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