What is Unilever’s Partner with Purpose programme?

The Unilever Partner with Purpose programme aims to take purpose-led partnerships to inspire industry-leading innovations, and aid sustainability efforts

The programme was first launched in 2020 and is an evolution in the way the company partners to continually respond to new and emerging consumer trends. They are using it to get closer to their partners by encouraging more responsible and transparent innovation to deliver on their ambitious commitments and generate mutual growth.

Emerging customer trends

“The way we partner allows us to continually respond to emerging consumer trends. It’s about encouraging responsible and transparent innovation to deliver on our ambitious sustainability commitments and generate mutual growth,” explains Chief Procurement Officer, Willem Uijen. “We’re continually expanding the programme with new partners and increasing its scope with existing partners.”

“Last month, for example, we signed the Partnership Growth Charter with PTPN – a key partner in Indonesia for ensuring we have deforestation-free palm oil and palm kernel oil. The charter will help us drive value, resilience and innovation, beginning with ten projects in the pipeline that will unlock competitiveness and drive mutual growth sustainably and at scale.”

Chief Procurement Officer, Willem Uijen (Credit: Unilever)

Growth ecosystem 

Unilever says they are are building a new partner ecosystem to create opportunities for all. They welcome partners of all sizes - from small start-ups to global multinationals – to collaborate with them, either on a one-to-one basis, or as part of a multi-partner partnership. 

They do say that whatever the dynamic, they expect all their partners to share their sense of purpose and willingness to drive mutual growth and competitiveness whilst being a force for good for people and the planet. 

The UPWP programme is designed to deliver against Unilever’s three Compass beliefs: Brands with purpose grow, People with purpose thrive and Companies with purpose last.


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