How Yamaha and Shippeo are Tackling Supply Chain Challenges

Yamaha Motor and its US subsidiary, Yamaha Motor Corporation, have announced a new partnership with Shippeo, to ease its global supply chain challenges

As a leading provider of real-time transportation visibility solutions, Shippeo will provide Yamaha with superior visibility and predictive insights across its entire global supply chain, encompassing ocean, rail and road transportation.

Better visibility across the supply chain

With the help of Shippeo's global network, Yamaha Japan will gain complete coverage of all ocean containers transporting its goods. This includes real-time visibility into all ocean carriers, terminals, ports, and ships, along with predictive arrival estimates.

Shippeo's platform ingests data from various sources, including ocean carriers, satellite providers, schedules, and its own proprietary data models, to create a unified and comprehensive view of all shipments.

Shippeo logo (Credit: Shippeo)

Seamless integration and actionable insights

Shippeo's solution seamlessly integrates with Yamaha's existing systems, providing both a web-based application and data transmission into Yamaha's SAP solutions. Shippeo also offers a suite of readily available and configurable business intelligence reports, enabling valuable insights across various aspects of their supply chain.

Isamu Kuru, from Yamaha Motor Company Japan’s logistics Division, said: “We are truly excited about this new strategic partnership with Shippeo and the benefits that it will most certainly bring to easing our global supply chain challenges, simply from providing more seamless administrative and global visibility.

“The benefits to both our distributors and ultimately our Yamaha dealerships and business to business partners and end users will prove invaluable to our entire company.”

How it will improve Yamaha’s supply chain

By partnering with Shippeo, Yamaha expects significant benefits, including:

  • Enhanced transparency and reliability through real-time visibility and arrival predictions for Yamaha customers, partners, and dealers
  • Optimised lead time management, warehouse management, and personnel productivity
  • Reduced freight spend and related costs through better visibility and proactive management of detention, demurrage, and accessorial fees
  • Data-driven insights to optimise carrier selection and performance based on key metrics like on-time delivery and shipment accuracy.

"It's an honour to partner with an industry pioneer like Yamaha Motor Company," added Christopher Mazza, SVP International Growth at Shippeo.

"Our leading real-time visibility solution empowers Yamaha to deliver exceptional value to their customers and end users by offering superior visibility and actionable insights across all transport modes. This will enhance the resilience of Yamaha's global supply chain operations, ensuring enhanced transparency and reliability."

Shippeo, who already have customers in the form of Amazon, Coca-Cola, Land Rover, and L’Oréal use a Multimodal Visibility Network, which integrates with more than 1,000 TMS, telematics and ELD systems, enabling Shippeo’s platform to provide instant access to real-time shipment tracking across all transport modes, in a single portal, through an intuitive user experience.

Christopher Mazza, SVP International Growth at Shippeo (Credit: LinkedIn)

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