Coca Cola Mission 2025: Procurement Key to Sustainability

Coca Cola HBC is following a strategy called Mission 2025 as an approach to achieve sustainable growth while staying aligned with United Nations Sustainable Development Goals (SDGs) and their targets. There are six key focus areas, including the reduction in emissions, water stewardship, waste, nutrition, communities and sourcing. 

Coca Cola HBC operates across established markets in Austria, Cyprus, Greece, Italy, Northern Ireland, Republic of Ireland and Switzerland. They also serve 13 emerging markets in Armenia, Belarus, Bosnia & Herzegovina, Bulgaria, Egypt, Moldova, Montenegro, Nigeria, North Macedonia, Romania, the Russian Federation, Serbia (including the Republic of Kosovo) and Ukraine. In total they produce and distribute more than 2 billion unit cases of products across their operating area.  

In 2022 it achieved 78% certification of agricultural ingredients on average across all CCH related crops under the Coca-Cola System framework, and are working towards 100% by 2025. 

Coca Cola HBC becoming a leading supply chain function

“Our mission is to become the leading supply chain function in our industry in terms of customer service and cost efficiency,” says Ivo Bjelis, Chief Supply Chain Officer.  “To achieve this, we focus our efforts on keeping our people engaged, excelling in sustainability, reducing our costs and building best-in-class customer service and responsiveness.”

The Mission 2025 sustainability commitment is to source 100% of key agricultural ingredients in line with sustainable agricultural principles.

Key ingredients from procurement partners include sugar and HFCS and juices fruit crops, and the 100% target is certified by third party standards.  As Coca Cola HBC does not have a direct connection with their farm level suppliers, they rely on 3rd party assessment bodies to engage with those suppliers and provide specialist support and accreditations.  

How Coca Cola HBC promotes supplier improvement 

Coca Cola HBC’s strategy dictates a target of 50% of its significant suppliers to be working alongside capability building programmes or receiving corrective action support.  The wider target is to help procurement partners to achieve year-on-year improvement to their ESG performance. 

Farm level suppliers who are working under PSA certification development programmes are also backed to carry out continuous improvement to maintain those standards.  

"We work collaboratively with our vendors to meet the expectations of our customers, consumers and communities and pursue mutual sustainable growth, while actively reducing environmental impact and adhering to highest industry standards, applicable laws and conventions,”  says Chief Procurement Officer, Mirela Toljan Jakomin.

"We work collaboratively with our vendors to meet the expectations of our customers, consumers and communities and pursue mutual sustainable growth, while actively reducing environmental impact and adhering to highest industry standards, applicable laws and conventions,”  says Chief Procurement Officer, Mirela Toljan Jakomin.

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