Video: SAP's Baber Farooq ‘technology must solve a problem’

Speaking at SAP Spend Connect Live, Baber Farooq, SAP's Marketing Strategy and Solutions VP discusses how tech has to solve a problem for customers


Farooq discusses several key themes and innovations in the market, including investment in user experience and the need for analytics and data processing. He highlights the SAP Spend Control Tower as a significant announcement that addresses the need for data control and action in managing spend. 

“You can create technology just for the sake of technology. That's nice and fun, but it has to solve a problem, and I think at SAP we've made several announcements in this space. We do believe that there's an inflexion point we're at right now,” says Farooq.

“This is what's going to cause the step change, and even in the demonstrations we've had, we're trying to show how tasks that used to take hours and days can now literally take seconds and minutes. That is the productivity gain that we think organisations will benefit from, and economies at large will benefit from.” 


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