The SAP NOW AI Tour brought together business and technology leaders to explore how AI is being applied across the enterprise to reduce risk, improve agility and accelerate growth.
Speaking with Procurement Magazine in London, Mo Ahmad, Head of Market Strategy & Development – EMEA, Finance & Spend at SAP, explains his role shaping SAP’s go-to-market strategy and why close alignment with the procuretech landscape is essential. He outlines the purpose of the SAP NOW AI Tour, highlighting its focus on turning AI from a talking point into practical action through real-world use cases, customer stories and partner collaboration.
Mo discusses the varied levels of AI maturity across organisations and the need for a strategic, people-led approach to adoption. He explores how AI, combined with high-quality data, can help procurement teams respond more quickly to disruption, manage risk and deliver efficiency and cost reduction at scale.
The interview concludes with Mo reflecting on the importance of community, collaboration and in-person engagement, and why bringing customers, partners and SAP together is critical to unlocking the full potential of AI in finance and spend management.
Find out more HERE.

