SAP NOW AI Tour: Lance Younger, ORO Labs

Lance Younger, EVP, EMEA GM and Global Alliances at ORO Labs, on the game-changing nature of agentic AI and the importance of the SAP NOW AI Tour

The SAP NOW AI Tour brought together customers, partners and SAP experts to explore how AI is reshaping finance, spend management and procurement.

Speaking with Procurement Magazine in London, Lance Younger, EVP, EMEA GM and Global Alliances at ORO Labs, outlines his role leading ORO Labs in Europe and overseeing global partnerships. He explains how ORO specialises in orchestration, automation and AI agents, connecting intake-to-pay processes and integrating best-of-breed solutions such as SAP Ariba into a single, intelligent layer.

The conversation explores the rapid rise of agentic AI and why it represents a new era for procurement. Lance reflects on how AI agents are already being deployed in live environments, augmenting sourcing, requisition and purchase order processes, and increasingly becoming part of the procurement workforce.

Lance also discusses ORO’s long-standing relationship with SAP and Ariba, underpinned by deep technical and organisational ties. The interview concludes with his perspective on the importance of events like SAP NOW AI Tour, highlighting the value of in-person engagement and the strong demand for procurement-focused discussions within the broader finance and technology community.

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