SAP NOW AI Tour: David Santiago, Fairmarkit

The SAP NOW AI Tour brought together SAP specialists, partners and customers to explore how AI is reshaping finance, spend management and procurement.

Speaking with Procurement Magazine in London, David Santiago, Senior Channel Sales Director at Fairmarkit, outlines his role working closely with SAP to help organisations understand where Fairmarkit’s automated sourcing platform can deliver the greatest impact. He explains how Fairmarkit enables competitive sourcing for categories of spend that typically consume significant time and resources, allowing procurement teams to focus on higher-value priorities.

The conversation explores how AI underpins Fairmarkit’s approach, helping customers achieve faster implementations and quicker time to value. David addresses the growing excitement around agentic AI, highlighting the new opportunities it creates for both technology providers and procurement teams, while also acknowledging the practical challenges of adoption.

David also shares his perspective on AI readiness, emphasising the importance of starting with focused use cases rather than delaying progress through over-analysis. The interview concludes with reflections on the value of events like SAP NOW AI Tour London, where in-person conversations, shared insights and ecosystem collaboration help organisations navigate their AI journeys more effectively.

Find out more HERE.