Honda BuyCo & FourKites to enhance Supply Chain’s efficiency

Honda Motor Co., Ltd. Director, President and Representative Executive Officer (Global CEO) Toshihiro Mibe (Credit: Honda)
Honda will work with BuyCo and FourKites to enhance efficiency and visibility across the management of its supply chain, and reduce carbon

Honda, headquartered in Tokyo, Japan, is a multinational conglomerate manufacturer of automobiles, motorcycles and power products, has picked BuyCo and FourKites to digitise and drive efficiency in its end-to-end international shipping operations.

Honda’s motorcycle and power product operations division has picked BuyCo and FourKites, a leading real-time supply chain visibility provider, to assist in streamlining container shipping efforts. With a focus on boosting efficiency and enhancing visibility, Honda’s collaboration with these two industry-leading technology providers marks a significant step towards advancing their supply chain.

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How BuyCo will help Honda

BuyCo develops a digital container shipping TMS. Designed for exporters and importers managing large volumes of containers, the SaaS platform connects ocean carriers, freight forwarders, and all other shipment participants in a single place. By connecting stakeholders, automating day-to-day shipping tasks, and increasing visibility, BuyCo transforms container shipping into more efficient, transparent, and profitable.

By using BuyCo’s extensive ocean carrier network, Honda can easily access the shipping schedules from its carriers and select the optimal option based on criteria – such as CO2 emissions, cost, ETA, and allocations. 

Bookings will be sent directly from the platform, which will allow Honda to save working time for bookings. Additionally, BuyCo will power up Honda’s ability to obtain strong key performance indicators (KPIs) to improve processes, optimise its inventory, and reduce costs. 

Honda will be able to closely monitor the CO2 emissions, which will help in reducing the carbon footprint, while detention and demurrage tracking and alerts allow them to minimise costs.

Carl Lauron, Founder and CEO at BuyCo, says, "We are thrilled to partner with FourKites and extend our unwavering support to Honda, delivering an efficient supply chain solution, all while supporting their carbon reduction goals."

Carl Lauron, Founder and CEO at BuyCo

Unparalleled visibility with FourKites

Alongside this, FourKites will play a vital role in giving Honda unparalleled visibility and container tracking solutions.

With direct access to major ocean carriers, real-time AIS data, terminal insights, and dray carrier integration, Honda will obtain reliable visibility over land and sea transportation. It will allow it to closely monitor its containers and proactively avoid or react faster to exceptions.

“The importance of international shipment visibility continues to increase across our customer base, especially with ongoing disruptions such as port strikes, global conflict and climate-related changes,” adds Mathew Elenjickal, founder and CEO of FourKites.

Mathew Elenjickal, founder and CEO of FourKites

“Our partnership with BuyCo helps customers improve the management of ocean shipping and react quickly to drive agility and adapt to such disruptions. We are honoured to have been selected by Honda to achieve its digitisation objectives.”

FourKites extends visibility end to end, from transportation into yards, warehouses, stores, and beyond, tracking more than 3.2 million shipments daily across road, rail, ocean, air, parcel, and last mile.

The company is working closely with its exclusive partner in Japan, Mitsui Knowledge Industry, to deliver hyper-localised solutions for the Japanese market that meet the high expectations and unique needs of Honda and others in the region.

By taking on and leveraging cutting-edge technologies and solutions, Honda reinforces its position as a global leader in the motorcycle and power products industry, ensuring exceptional efficiency and service.

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