Webinar: Streamlining Buying with Coupa & Amazon Business

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You don't want to miss out on the latest insights from Amazon Business and Coupa - find more information below
In this exclusive webinar, leaders from Coupa and Amazon Business will explain how their partnership provides a streamlined purchasing experience

For every business, streamlining the purchasing experience is of paramount importance, helping to unlock significant cost savings in procurement operations.

Having full visibility over the procurement lifecycle is no longer optional, but a critical requirement.

Thanks to a partnership between Coupa and Amazon Business, businesses now have unprecedented tools at their disposal to streamline purchasing decisions and truly benefit from their value chains. 

It's a collaboration that ensures buyers enjoy a straightforward workflow, leaving them well placed to optimise costs and provide visibility into expenditures – absolutely essential if organisations are to ensure their ongoing competitiveness viability.

In an upcoming, exclusive webinar hosted by Procurement Magazine, find out how Coupa and Amazon Business joined forces to deliver a streamlined purchasing experience for the Veterinary Emergency Group (VEG). 

Join us on Wednesday, 13 November from 5pm GMT for Streamlining the Buying Experience with Amazon Business & Coupa

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Michael van Keulen, CPO at Coupa, and Mobeen Khan, Director of BD and Partnerships at Amazon Business, will be joined during the webinar by Brittany Caruso, Director of Accounts Payable at VEG.

Since 2014, VEG has been reinventing the emergency experience for people and their pets. Recently, the business launched a bold project to expand beyond its 40 existing locations in the US.

As a result, VEG needed to improve its business buying process and sought a solution that would provide end-to-end spend control.

Brittany will discuss how Coupa and Amazon Business helped VEG simplify purchasing, increase user adoption, manage spend and discover new cost-saving opportunities. 

Meet the presenters 

Michael van Keulen, Chief Procurement Officer at Coupa

Known in the industry as MVK, Michael van Keulen is the Chief Procurement Officer at Coupa.

Michael van Keulen, Chief Procurement Officer at Coupa

He is responsible for driving best-in-class procurement practices across the company, supporting business development and being a trusted advisor to fellow procurement leaders looking to transform procurement. 

Before joining Coupa, MVK served as the Global Procurement leader at lululemon athletica and led the global procurement transformation at VF Corporation.

MVK is a procurement evangelist and fanatic, who provides thought leadership through publications, blog posts and webinars.

Mobeen Khan, Director of BD and Partnerships at Amazon Business

Mobeen Khan currently leads Amazon Business' (AB) partnerships and business development functions globally. 

Mobeen Khan, Director of BD and Partnerships at Amazon Business

Mobeen and his teams manage all technology features and partners with integrations to AB in the procurement, invoicing and supply chain space across North America, Europe and beyond. He also looks after go-to-market relationships with channel partners in consulting, BPO, GPO and the fintech space, targetting business and public sector procurement. 

In addition, Mobeen has responsibility for AB's socially responsible purchasing programmes, helping customers meet their ESG goals and AB pan-Amazon initiatives. 

Prior to joining Amazon, Mobeen was President and COO at Blues Wireless, a connected devices SaaS company funded by Sequoia Capital and Gates fund. Before that, he managed a connected product line and was marketing leader for advanced solutions at AT&T. 

Mobeen also has past experience in product management, sales and consulting at various software and technology-related organisations.

Brittany Caruso, Director of Accounts Payable at VEG

Brittany Caruso joined VEG in May 2020. 

Brittany Caruso, Director of Accounts Payable at VEG

Brittany is an accounting professional with more than a decade of experience in both corporate and public accounting. She has a Bachelors of Business Administration in Accounting and an MBA in Public Accounting. 

Brittany's role involves leading the AP team to execute accurate and efficient productivity, while building a process to support the scale of VEG. She partners closely with the VEG Procurement team to focus on providing visibility and controlling spend, while utilising built-in tools to increase cost savings.

Neil Perry, Moderator, Group Broadcast Director at BizClik Media

Neil Perry is the Group Broadcast Director at BizClik and has two decades of multimedia experience.

Neil Perry, Stage Host and Group Broadcast Director at BizClik

He has worked across regional and national brands for Global Radio, as a bulletin presenter, broadcast voice coach, mentor and news editor.

Neil moved into visual broadcasting in 2014, helping to establish one of the first local television channels as an assistant news editor and executive producer of a topical discussion programme.

To register for the webinar and learn how you can streamline the buying experience with Coupa and Amazon Business, click here.


Make sure you check out the latest edition of Procurement Magazine and sign up to our global conference series – Procurement & Supply Chain LIVE 2025.


Procurement Magazine is a BizClik brand.

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