On-Demand Webinar: Amazon Business & Coupa Streamline Buying
The landscape of business procurement is undergoing a significant transformation, driven by technological innovation and strategic partnerships. As organisations navigate increasingly complex economic environments, the procurement process has evolved from a mere cost-cutting function to a critical value-creating mechanism.
Technology has emerged as the primary catalyst for this procurement revolution.
The partnership between Amazon Business and Coupa exemplifies how intelligent platforms can fundamentally reshape purchasing strategies. By leveraging artificial intelligence and comprehensive datasets, these technologies provide unprecedented insights into spending patterns and organisational efficiency.
During an insightful webinar hosted on Procurement Magazine, Mobeen Khan, Director of BD and Partnerships at Amazon Business, and Michael Van Keulen, Chief Procurement Officer at Coupa, explored how their partnership is streamlining purchasing decisions and creating benefits for value chains.
They were joined by Brittany Caruso, Director of Accounts Payable at VEG, who discussed how the partnership delivered a streamlined purchasing experience for the Veterinary Emergency Group (VEG).
You can watch the session here!
Transforming procurement at VEG
Michael Van Keulen, Chief Procurement Officer at Coupa, emphasises that modern procurement transcends traditional financial considerations. "It's not just about cost," he explains, as procurement must support broader organisational objectives.
With Coupa now managing transactions worth US$6tn across ten million suppliers and buyers, all of which is used to power its AI, helping to drive more value out of its spending.
The technological approach to procurement offers multiple strategic advantages. Integrated platforms enable organisations to:
- Automate source-to-payment processes
- Gain enhanced spending visibility
- Improve compliance
- Identify potential cost-saving opportunities
Driving user adoption and change management
Brittany described the implementation of a strategy focused on blocking external ordering and comprehensive staff training. By utilising bulk ordering functions and leveraging volume for better discounts, VEG transformed procurement from an administrative function to a strategic growth enabler.
User adoption emerges as a critical factor in successful procurement technology implementation. Michael advocates for making stakeholders integral to the transformation journey. "Make people part of the process," he advises.
The experts unanimously agree that change management is crucial. Creating internal champions who can advocate for new systems can significantly accelerate adoption. These internal advocates can effectively communicate the benefits and drive technological integration across the organisation.
Companies must view procurement not as a cost centre but as a value-creating function that supports broader business strategies. Using tools to analyse purchasing patterns, consolidate suppliers and make decisions that align with organisational growth objectives.
Procurement: The competitive edge
The collaboration between Amazon Business and Coupa represents a forward-thinking model of technological partnership. By combining comprehensive data analysis, intelligent platforms and a focus on user experience, they offer businesses powerful tools to streamline purchasing processes and make more informed strategic decisions.
For organisations seeking to optimise their procurement strategies, the right approach can convert procurement from an administrative necessity into a competitive advantage that drives operational efficiency and supports rapid organisational growth.
For more procurement insight and expertise from Amazon Business and Coupa, simply register here to watch the webinar in full.
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