How Akshay Bhatia Will Drive New Markets to Coupa
Coupa is partnering up with Akshay Bhatia, a rising star in professional golf and PGA Tour winner, for a new partnership where Akshay will serve as global brand ambassador. Akshay is widely considered one of the top pros on Tour.
Akshay will build awareness for Coupa's leading total spend management platform, enabling it to reach new markets and audiences and bringing excitement and energy to the global Coupa Community.
Coupa's leading network spans more than ten million buyers and suppliers that optimise purchasing using Coupa's trusted, AI-driven platform. Coupa's global customer base includes 3,000 of the world's leading brands that leverage the company's vast network and data to optimise business spend.
"We are thrilled to welcome Akshay Bhatia to the Coupa Community as global brand ambassador," says Kevin Iaquinto, Chief Marketing Officer, Coupa.
"Akshay's passion and intensity, relentless focus on success and will to win embody Coupa's own values.
"He's one of the clear rising stars on the PGA Tour and we're looking forward to partnering to build awareness for Coupa's solutions and sharing in our mutual success together in the years ahead."
Akshay Bhatia, a rising star
Born in California to parents who had immigrated to the US, Akshay is a highly decorated amateur golfer who turned pro in 2019 at age 17 – debuting at the Sanderson Farms Championship.
Akshay has since won 22 golf tournaments, including one Korn Ferry Tour and two PGA Tour events. He represented the US at the Walker Cup in 2019, becoming the youngest and first-ever high schooler to participate in that event. His most recent PGA Tour win at the Valero Texas Open in April secured him a spot in this year's Masters Tournament.
"Golf is a game of precision, where the smallest actions can determine victory or defeat, often yielding the greatest impact. I'm excited to work with Coupa, a company that shares this appreciation for winning on the margins, empowering thousands of businesses globally to maximise their business spend impact where it matters most," adds Akshay.
Incredible passion and humility
Akshay will wear Coupa's logo prominently on his apparel for all competitive events and promotional appearances, beginning at the start of the PGA Tour season at The Sentry at The Plantation Course at Kapalua in Maui on 2-5 January 2025.
Akshay will also appear and partner with Coupa at a number of company events to champion the brand for its employees and customer base.
"We are certain our entire Coupa Community will enjoy getting to know Akshay and the incredible passion and humility he brings," adds Kevin.
Akshay is just the latest sporting icon to align with Coupa. Following shortly after the announcement of San Francisco Giants joining its roster of sports teams it is assisting with their digital transformation.
The Giants, along with other major sports franchises in the Bay Area, the San Francisco 49ers (National Football League) and Golden State Warriors (National Basketball Association), have turned to Coupa to champion their procurement efforts.
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