How Coupa is Enhancing Electra's Procurement Processes
Electra is something of a powerhouse when it comes to fully-integrated solutions and production for events, exhibitions and environments in the Middle East.
Now, the business has selected Coupa in a bid to enhance its procurement processes.
"We chose Coupa as a solution which would support us as we scale, delivering visibility and governance while optimising savings," says Benoit Honnart, CEO at Electra.
Electra: Bringing events to life
Since 1992, Electra's projects management team has helped businesses and creative agencies looking for seamless technical execution and high-quality delivery, from event planning and production to installation and dismantling.
Always staying true to the statement, 'you imagine it, we bring it to life', Electra has a range of premium, innovative, reliable and sustainable solutions.
Whether an event, exhibition, branded environment or retail outlet, the company promises to deliver any project to the highest standards of quality, health, safety and environment. It also boasts ISO 45001 certification and is working on ISO 14001.
Electra has cutting-edge production facilities in the UAE and Saudi Arabia, alongside high-end equipment for carpentry, joinery, steelwork, painting, graphics, lighting, textiles, tent and furniture rental.
It also has an in-house production team consisting of master craftsmen from around the globe, all of whom are experts in their disciplines. Moreover, highly-experienced designers, engineers, project and events managers work closely with the production team to assure quality, consistency and attention to detail on every project.
Electra was awarded Best Supplier of the Year and Best Employer of the Year at the Middle East Event Awards 2023.
Coupa: Award-winning support
Shehab Shoukry, Vice President and General Manager MENA at Coupa Software, said he and colleagues were "delighted" to have been selected by Electra to enhance its procurement processes.
Coupa's AI-driven platform is known for making margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small.
It should not be surprising that Coupa was selected, given its leadership in collaboration.
Coupa was recently recognised as a Leader in The Forrester Wave: Collaborative Supply Networks, Q4 2024, for its strength in enabling supplier collaboration.
In Forrester's detailed assessment, Coupa emerged as a standout performer, particularly in criteria focused on demand fulfilment, intelligent order management and AI-driven supply network optimisation.
Coupa's strong scores in both current offering and strategic vision further highlight its advanced capabilities in collaborative supply management, positioning it as an invaluable partner for organisations seeking to enhance resilience and agility across their networks.
Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of more than 10 million buyers and suppliers. It empowers organisations with the ability to predict, prescribe and automate smarter, more profitable business decisions to improve operating margins.
The most intuitive system
"Our reason for choosing Coupa was that we found it to be the most intuitive system on the market, thereby ensuring a quicker user adoption which, in turn, would lead to speedier results," explains Willean Master, FCIPS Chartered Supply Chain Director at Electra.
Over the course of eight weeks, Electra deployed Coupa's solution, helping to deliver rapid time to value as a result.
Shehab adds: "[There was] excellent sales execution led by Marwa Hassan, supported by Abdulaziz Chammout and instigated by Marian Makkar, who took the time to clearly understand Electra's drivers and position a solution that would meet those needs.
"[I'm] looking forward to witnessing a flourishing relationship with Benoit, Willean and the rest of the Electra team."
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