Who's speaking at DPW Amsterdam?
The stage is set for the fifth edition of DPW Amsterdam, taking place 7–9 October 2025 at the Beurs van Berlage.
With 1,400 attendees, 90+ speakers and 80+ startups from more than 70 countries, it promises to be the largest and most ambitious DPW Amsterdam yet.
What makes DPW Amsterdam stand apart is not just the scale of attendance, but the calibre of the voices leading the conversation. The programme features senior executives from some of the world’s most influential companies – such as Unilever, Google, Coca-Cola and GSK – whose decisions shape procurement and supply chain strategies worldwide.
As those leaders take the stage, they’ll address this year’s theme, 'Put AI To Work', exploring how technology is transforming procurement in real time.
Spotlighting the speakers
Meet some of the senior leaders taking the stage at DPW Amsterdam – the CPOs and executives whose decisions influence procurement and supply chains worldwide.
See the complete line-up of speakers here.
Barbara Kux, Board Director at Henkel
Barbara Kux is one of Europe’s most respected business leaders, with a career spanning top executive roles at Philips, Siemens and TotalEnergies. Today, she serves on the Board of Directors at Henkel, advising on governance, sustainability and supply management.
On 8 October, Barbara will take the stage at DPW Amsterdam for 'Navigating Supply Chains Amid Geopolitical Disruption'. She will share practical strategies for building resilience as global instability reshapes trade and supply networks in real time.
Later that day, Barbara will lead 'From CPO to Boardroom: Building Your Board Portfolio Career'. Drawing on her own journey from executive leadership to a diverse set of board positions, she will offer an inside look at how to prepare for a board career and translate procurement expertise into value at the highest levels.
Her dual perspective – tackling today’s global supply chain challenges while charting the path for future leaders – makes Barbara one of the most compelling voices at this year’s event.
Jennifer Moceri, CPO at Google
Jennifer Moceri is the CPO at Google, where she leads the company’s first-ever central procurement organisation.
She is leveraging AI/ML to optimise processes and deliver sustainable value whilst partnering with suppliers to build an inclusive economy that works for everyone.
On 8 October, Jennifer will moderate a panel on 'Next-Gen Operating Models: Redefining Procurement'.
This talk will explore how procurement is moving beyond traditional structures into agile, technology-driven operating models that reshape its impact on business performance.
It will explore how digital tools, AI and global volatility are transforming procurement's role, unlocking new levels of efficiency, visibility and strategic value.
Ninian Wilson, CEO at Vodafone Procure & Connect
Ninian Wilson is Global Supply Chain Director at Vodafone and CEO of Vodafone Procure & Connect, where he drives digital transformation and inclusive leadership across one of the industry’s largest sourcing networks.
On 8 October, Ninian will lead the session 'Tail Spend & The Human Element in the World of AI'.
Together with Nick Petheram, CEO of Nomia, he will examine why successful tail spend management requires both AI and human expertise. While AI delivers speed and visibility across fragmented data, people bring judgment, relationships and strategy.
Moderated by Kristina Andric, Director Sustainability Strategic Planning & Engagement at Tetra Pak, the session will highlight how a hybrid human + AI model empowers procurement teams to improve compliance, unlock savings and focus on high-value sourcing.
Dan Bartel, CPO at American Airlines
Dan Bartel, CPO at American Airlines, is a seasoned procurement and supply chain leader with previous senior roles at Schneider Electric, ABB, Thomas & Betts and Flowserve.
On 9 October, Dan will join other senior procurement practitioners on the 'Driving Procurement Transformation in the Age of AI' panel.
This will be a candid conversation on what it really takes to drive change at scale. From building digital-first operating models to reshaping talent and supplier ecosystems, this panel explores the strategies, challenges and leadership shifts defining procurement's next era.
Klaus Staubitzer, CPO & Head of Supply Chain at Siemens
Klaus Staubitzer, CPO and Head of Supply Chain at Siemens, has been with the company since 1996 in a range of senior roles, including CFO and CEO of various business units.
On 9 October, he will take part in the panel discussion, 'Evaluation Divide: How Investors vs. Corporates Assess Emerging Technologies'.
Klaus will be alongside Nowi Kallen, MD at Salesforce Ventures, Tomas Dostal Freire, CIO & Head of Business Transformation at Miro, Natalie Lorberboym Mano, Global Tech Venturing & Innovation Senior Director at PepsiCo, and Shruti Tournatory, Partner at ICONIQ.
These leaders will lead a dynamic discussion on how corporates and investors evaluate emerging technologies and why bridging this divide is essential to accelerating innovation across procurement and supply chain ecosystems.
Janelle Aydin, CPO, Kraft Heinz
Janelle Aydin is Chief Procurement & Sustainability Officer at Kraft Heinz, where she leads global procurement and sustainability strategy across one of the world’s most iconic food and beverage companies. She previously held senior roles at Kraft Heinz and spent two decades at Diageo, most recently as Global CPO.
On 8 October, Janelle will join the panel 'Leadership in the Age of Disruption'. This high-level discussion will explore how leadership is being redefined at the intersection of AI, sustainability and supply chain evolution.
Together with Paul Polman, former CEO of Unilever, and Bertrand Conqueret, Chief Procurement Officer at Henkel, Janelle will examine how human-centred vision and systems thinking can drive lasting transformation.
The session will be moderated by Pierre-François Thaler, Co-Founder & Co-CEO of EcoVadis, and promises to go beyond technology to uncover the leadership mindsets needed to thrive in a world of constant disruption.
You can find the full agenda for DPW Amsterdam here.
Looking ahead
DPW Amsterdam 2025 will be more than a conference – it’s a community where the most senior voices in procurement come together to shape the industry’s future.
From navigating geopolitical disruption to redefining operating models and rethinking leadership, this year’s speakers bring unparalleled perspective and experience.
Don’t miss the chance to be part of procurement’s most important gathering. Secure your place at DPW Amsterdam 2025 today.
Secure your ticket here.
