How Morrisons is Boosting its Supply Chain with Kallikor
Morrisons, a prominent UK supermarket chain, is revolutionising its supply chain by teaming up with Kallikor.
This collaboration aims to strengthen supply chain resilience through advanced supply chain simulation technologies.
Aiming to optimise operations and enhance customer service while maintaining competitive pricing, Morrisons is leveraging Kallikor's expertise in technology to transform its operational processes.
A strategic partnership
At the heart of this initiative is Kallikor's platform designed to empower businesses with simulation-led operations.
This innovative tool enables organisations to safely experiment with new ideas, ensuring they can explore potential improvements without disrupting business flow.
By offering a safe environment to trial-run solutions, companies like Morrisons can reduce costs and make more informed decisions without the risk typically associated with strategic shifts.
With 500 supermarkets and 1,700 Morrisons Daily Stores at stake, ensuring seamless integration of new strategies without business interruption is critical.
The partnership with Kallikor allows Morrisons to conduct ambitious operational optimisation trials, safeguarding their substantial weekly customer base.
Ross Eggleton, Group Director for Logistics, Supply Chain & Technology at Morrisons, says: “Partnering with Kallikor will help us make better decisions faster.”
AI and technology
Kallikor's Adaption platform leverages AI-powered insights to simulate operational scenarios.
This capability is transformative for businesses rehearsing their supply chain transformations. It ensures that changes are effectively implemented, optimising overall operations.
Ross emphasises: "By using AI to bring the real and synthetic worlds together, we can design and evaluate changes across our entire supply chain.
"That means we can move quickly, solve the right problems and ensure that every supply chain decision supports the bigger picture, delivering greater value and availability for customers while improving our efficiency and resilience.”
Through Kallikor's platform, Morrisons positions itself as a leader in supply chain innovation, employing a series of simulations to identify methods that achieve optimal results with minimal wasted resources.
Engaging in manual total operational overhauls is resource-intensive, but using Kallikor's platform mitigates this risk by offering a flexible space to remodel existing operations.
A Morrisons overhaul
The Adaption platform facilitates the creation of a 'digital twin' of Morrisons' entire supply chain, providing comprehensive visibility into their operations.
This digital model is interactive, mirroring the complexities of the supermarket chain's operations from warehouse management to network-wide flows, enabling substantial system rejuvenation.
Jonathan Barrett, Kallikor CEO, highlights the strategic shifts: “Organisations that can redesign their networks dynamically, test multiple scenarios and make evidence-backed decisions at speed will define tomorrow's competitive landscape.
"This partnership positions Morrisons to turn market volatility into a competitive advantage through faster delivery, optimised cost structures and complete alignment between operational execution and strategic vision.”
Kallikor provides a platform where strategic planning is realised, promoting efficient and resilient outcomes.
The partnership ensures Morrisons can continuously adapt to changes in the market, consistently meeting and exceeding operational goals while making timely, informed decisions for both the business and its customers.
