Inside Enable's Product Vision: Unifying Contracts & Margins

Amid ongoing volatility and complex commercial relationships, Enable is working to help organisations manage pricing and rebates with more confidence and precision. 

Enable offers organisations the necessary commercial intelligence needed in today's high-pressure environments.

As a result, the company was recognised by Gartner, named as a Leader in its first ever Magic Quadrant for B2B pricing and rebate optimisation.

Navigating complexity

Today's global market is a volatile one, but it is also high-pressure – particularly for its procurement teams. Though procurement once sat in the shadows, focusing on contracts, cost savings and efficiency, it has now been brought to the forefront of operational decision-making, being noted as a driver of resilience. 

Pricing and rebate strategies are significant tools for protecting the margin, but many of the main tools are not built to meet the needs of today. Now, operations need to be fast in order to deal with the ever-changing, complex and fragmented environment. 

Enable, however, aims to help commercial organisations ensure they have resilience embedded into their operations, with the ability to be responsive to changing environments and prepared for ongoing turbulence. To do this, Enable businesses offers visibility and control in order to ensure confident decision-making when pricing, trading and performing.

The company was founded in 2016, and since then, it has been seen as the fastest-growing company in North America for five consecutive years. It has also gained a total of US$291m in funding and US$2tn in total transactional value. 

“Ten years ago, I was working within a distribution business and saw something that I couldn't unsee: rebates — the that flow back through the supply chain when commercial targets are met funds — were effectively a distributor's entire profit margin. And almost no one had a proper system for managing them,” said Andrew Butt, CEO of Enable on LinkedIn. 

"I had spent years building custom software for companies moving physical goods through the global supply chain. The story was the same everywhere: spreadsheets, disconnected ERPs, margin leaking out in ways nobody could see. I became convinced this was a category-defining problem — one that affected practically every company in the supply chain — and that it deserved a purpose-built solution.

“So in 2016, we launched Enable to deliver that.”

A growing tool

Since the company began, it has been taking significant steps in establishing itself as a critical tool. It has grown massively in scale, becoming a leader in rebate management. 

In January 2025, Enable acquired Flintfox, one of the world's fastest pricing engines. The acquisition took place to address the growing demand for end-to-end digitalisation of pricing and rebate processes, meaning that businesses could better navigate market volatility. 

This acquisition came at a significant time, as procurement has been transforming into a digital process – as demand for procurement teams increases, they are turning to digital tools to handle the repetitive tasks. As a result, the procurement teams can focus on customer service and decision-making, using the timely insights provided by AI tools and data analytics. 

The combined tools of the companies increased margin visibility, optimised incentives and allowed leaders to respond to market dynamics more confidently. 

Now, Enable has been made available on Microsoft AppSource and the Microsoft Azure Marketplace, two trusted sources for software. This partnership expands the availability of Enable and means it is easier for businesses to access rebate management software.

It acts as a simplified and efficient solution for customers, making it more accessible to businesses around the world.

This year, Enable was named a leader in Gartner's first Magic Quadrant for B2B Pricing and Rebate Optimisation. As the market has grown, enterprise buyers are looking to find their perfect match. Enable's place on this list recognises it as a valid entity, acknowledging its ability to help businesses around the world.