How Coupa, Rossum and Accenture Unified Eurowag's Finance

Rapid corporate growth is a double-edged sword. While it signals market success, it frequently leaves finance, procurement and IT departments grappling with a fragmented web of legacy systems, siloed operations and critical blind spots in spend visibility. For global enterprises, these operational inefficiencies quickly manifest as delayed supplier payments, compliance errors and compromised budget control.

This was the exact challenge facing Eurowag, a leading force in the commercial road transport sector. Tasked with managing 60 distinct global entities, the company found itself hindered by disconnected processes and a heavy reliance on manual overhead.

To break through this operational ceiling, Eurowag leveraged the powerhouse ecosystem of Coupa, Accenture and Rossum. This long-standing alliance recently entered an exciting new chapter following Coupa's landmark acquisition of Rossum – a natural evolution of years of successful technical integration that promises to redefine automated spend management.

Sam Overton, Regional Vice President at Rossum, who is taking part in the webinar, says: "This was seen by all parties as an ideal opportunity to deploy best-in-class solutions across the whole P2P process, and really allow Eurowag to benefit from two best-in-class solutions – compounding and maximising their investment.

"Automation built on a foundation of AI can absolutely change AP from a cost centre to a value-driven function."

On 8 July 2026 (10:30 BST / 11:30 CEST), Procurement Magazine will host an exclusive webinar detailing how Eurowag dismantled its operational silos and establish a future-proof finance architecture.

The companies driving transformation

Coupa

Now celebrating two decades at the forefront of procurement innovation, Coupa stands as the definitive platform for autonomous spend management.

By harnessing a trusted, community-generated dataset representing a staggering US$10tn in transactional value, Coupa infuses evidence-based intelligence and autonomous AI agents directly into the global supply chain.

Today, this unified platform connects a powerhouse network of more than 10 million buyers and suppliers. By seamlessly automating the end-to-end purchasing and transactional process, Coupa eliminates friction for businesses worldwide, proudly anchoring its position as the world's premier business trade network.

Rossum

As the foundational platform for supply chain paperwork automation, Rossum enables global enterprises to master their most complex document flows across both goods and services supply chains.

A pioneer in Intelligent Document Processing (IDP), Rossum delivers an advanced transactional document automation platform built for the modern enterprise.

Driven by a commitment to unmatched productivity and accuracy, Rossum's AI-first, cloud-native approach transforms business workflows from end to end. By converting unstructured paperwork into actionable data, the platform effectively mitigates operational risk, strengthens supplier relationships and unlocks critical, real-time strategic insights from everyday transactional data.

Accenture

Accenture stands as a pivotal catalyst for global enterprise transformation, helping the world's leading organisations construct a robust digital core and unleash the power of AI to drive rapid, industry-wide value. Positioned as the premier reinvention partner of choice, the firm is pioneering the safe, widespread enterprise adoption of AI while fostering a client-focused, AI-enabled and world-class workplace.

With a global workforce of approximately 799,000 people, Accenture seamlessly fuses human talent with proprietary assets, deep process expertise and unmatched ecosystem relationships to deliver end-to-end solutions at scale.

Through its specialised Reinvention Services – spanning Cybersecurity, Digital Core, Finance, Supply Chain and Talent — the firm delivers measurable outcomes to roughly 9,000 clients worldwide, generating approximately US$70bn in FY25 revenue.

Eurowag

Founded in 1995, Eurowag has established itself as a premier technology partner to Europe's commercial road transport industry, driven by a core mission to make the sector clean, fair and efficient.

The company empowers trucking fleets to navigate the digital and low-carbon transition by consolidating mission-critical data, operational insights and financial transactions into a single, cohesive ecosystem.

By seamlessly connecting fleet operations before a journey, on the road and post-delivery, Eurowag eliminates friction across the entire logistics lifecycle. Reflecting its market-leading position and robust financial standing, the company is listed on the London Stock Exchange (LSE: WAG) and is a proud constituent of the FTSE 250 Index.

Inside Eurowag's transformation journey

This exclusive session will provide an in-depth look at the strategic pillars that facilitated Eurowag's leap from reactive processing to proactive, real-time data mastery.

The Transformation Strategy: Discover how Eurowag successfully pivoted away from manual, reactive accounts payable (AP) workflows towards a unified, proactive spend management model.

The Power of Integration: A technical deep dive into the unified Coupa and Rossum platform, exploring how Accenture orchestrated the Core Model design across dozens of global entities.

Tangible Business Outcomes: The metrics speak for themselves. Learn how the group achieved a 70% automation rate, slashed end-to-end processing times from nine days to just four and boosted on-time payments to more than 90%.

Scaling for the Future: A forward-looking preview of Eurowag's 2026 roadmap, spotlighting next-generation AI strategies and the total centralisation of all global supplier contracts.

Petr Podávka, Accounts Payable Manager at Eurowag, who is taking part in the webinar, says: "The impact was very real: delayed payments, more errors, frustrated suppliers, and less time for proactive communication. 

“This was never just about implementing tools. It was about redesigning how accounts payable works across the group. The question has changed. It's no longer only: can this tool automate the process? It's also: can it support compliant invoicing and e-reporting, provide an end-to-end audit trail, and adapt as requirements continue to change?"

Join the webinar to hear directly from Eurowag, Coupa, Rossum and Accenture as they reveal the strategy, technology and lessons behind one of procurement's most ambitious finance transformation programmes.

Why procurement and finance leaders should attend

Amid widespread volatility, operational agility is non-negotiable. By attending this webinar, delegates will gain actionable insights to help their organisations:

• Eliminate Silos: Learn how to design and execute a standardised, end-to-end AP process across highly complex, multi-entity global operations.
• Leverage AI Automation: Understand how to significantly reduce manual overhead and eradicate human error by deploying next-generation cognitive automation.
• Gain Total Visibility: Discover the methodology behind building a genuine "single source of truth" for enterprise spend data to regain absolute budget control.
• Future-Proof Your Tech Stack: See how Accenture seamlessly deploys the newly unified Coupa and Rossum ecosystem to maximise ROI and accelerate time to value.

Meet the speakers

Petr Podávka (Accounts Payable Manager, Eurowag

Petr is the Accounts Payable Manager at Eurowag, leading a large, multi-entity AP operation while driving standardisation and digitalisation across the group. Before joining Eurowag, Petr worked at Ricardo Prague, where he oversaw accounting across three countries, building strong multi-country finance operations.

Jarda Privoznik (Technology Delivery Associate Director, Accenture)

As Technology Delivery Associate Director at Accenture, Jarda Privoznik leads complex digital transformation initiatives for major clients, including Eurowag, where he has served as Client Account Lead since 2021. He oversees the implementation of mission-critical platforms such as SAP and Coupa, bridging technology and business to deliver measurable value. Jarda is passionate about innovation, modern enterprise platforms and helping organisations unlock the full potential of large-scale transformation programmes.

Sam Overton (Regional Vice President, Rossum)

As Regional Vice President at Rossum, Sam Overton is focused on helping AP leaders transform their operations by eliminating manual processes and maximising efficiency. Drawing on his extensive experience with key financial systems at SAP, SAP Concur and DocuSign, Sam has a deep understanding of the complexities AP teams face. He is passionate about partnering with finance professionals to build more strategic, cost-effective and automated Accounts Payable functions.

Alexander Boehme (Manager, Solutions Advisory, Coupa)

Alexander Boehme is Manager, Solutions Advisory at Coupa. In his role, he is responsible for all pre-sales activities across the DACH and CEE regions. He is an industry expert in total spend management and brings several years of consulting experience at Emptoris and IBM, working with customers including UBS, Siemens Healthineers and Henkel.

Ella Wilkinson (Broadcast Editor, BizClik and Moderator)

Ella Wilkinson is Broadcast Editor at BizClik with almost a decade of media experience.

She has worked across multiple forms of multimedia, from television to visual journalism and event hosting. Ella began her media career in 2017, helping to run two television stations in the East of England as an anchor and producer, before spending five years as a visual journalist and camera operator and later moving into events as a host and compère.

Register now to learn how your organisation can eliminate manual processes, improve spend visibility and build a future-ready finance function using AI, automation and a connected procure-to-pay ecosystem.