How Coupa and Rossum Transformed Finance at Eurowag
As a European leader serving the commercial transport industry, Eurowag provides integrated payment solutions, fuel cards and digital services to fleet operators across multiple markets.
However, rapid growth and successive acquisitions resulted in fragmented, decentralised operations. By 2022, Eurowag’s AP team was managing 9,000 monthly invoices arriving via disparate email addresses across multiple countries. The lack of a centralised receiving point led to lost invoices, manual data entry errors and delayed supplier payments.
To support expansion without sacrificing financial control, Eurowag integrated Rossum’s AI-driven document processing with Coupa’s Procure-to-Pay platform and posted to SAP for payment.
On 8 July (10:30 BST / 11:30 CEST), Procurement Magazine will host an exclusive webinar exploring how Eurowag dismantled its operational silos and establish a future-proof finance architecture.
Direct operational gains
By connecting Rossum’s data extraction with Coupa’s spend management controls, Eurowag built a unified, group-wide automation engine. Today, all 60 corporate entities use this single platform.
The operational shift is highlighted by key performance metrics. End-to-end processing time decreased from nine days to four, representing a 55% reduction; on-time payments increased from 60% to more than 90%.
Furthermore, Eurowag achieved a 70% group-wide average automation rate, reducing the review time to a median of 45 seconds for non-automated invoices.
Inside the workflows
The new system eliminates manual routing and disparate email tracking. Invoices flow through a structured digital pipeline where they are first received at a centralised email address. From there, they are automatically routed into dedicated Rossum queues by document type and cost centre.
The platform provides customised extraction to differentiate between fuel invoices and standard OPEX/CAPEX documents. Built-in formula fields compute base and tax amounts, while automated validation checks vendor master data and flags future-dated invoices.
Once data is extracted, it feeds into Coupa to standardise the procure-to-pay process. Coupa introduces a rigorous three-way match linking purchase orders, receipts and invoices. This automated validation prevents fraud and overpayments while establishing a reliable audit trail before the data is sent to SAP for final posting and payment execution.
Marcella Mathes, Former Head of Finance Processes and Digital Finance at Eurowag, says: "Coupa provides a clear, traceable link between purchase orders, receipts and invoices — supporting finance and compliance with a reliable audit trail.”
Strategic value and future steps
Beyond the metrics, the transformation has reshaped team productivity. By offloading data entry to computers, AP staff have redirected their time to supplier relationship management, detailed verification and payment term negotiations.
With 100% of AP processes standardised group-wide, financial leadership maintains full spend visibility. No invoices are lost, cash flow planning is based on real-time data and the broader finance division has clear metrics to track internal KPIs.
The integration process itself was highly efficient. Vojtěch Podaný, Product Owner, adds: "The cooperation with Rossum’s implementation team was one of the best parts of the whole project. The implementation was straightforward, and we even got ahead of the time schedule.”
Looking ahead, Eurowag is working to push automation rates toward 75%. The team is currently transitioning from traditional SFTP file transfers to a direct Coupa API integration to further streamline operations.
Petr Podávka, Accounts Payable Manager at Eurowag, who is taking part in the webinar, says: “Initially, there were natural worries within the AP team, but now they are both happier and more effective, focusing on strengthening supplier partnerships and negotiating better terms.”
The webinar promises to provide an analysis of the strategic pillars that facilitated Eurowag's transition from reactive processing to real-time data mastery.
- The Transformation Strategy: The session explores how Eurowag pivoted away from manual AP workflows towards a unified spend management model.
- The Power of Integration: An examination of the unified Coupa and Rossum platform shows how Accenture orchestrated the Core Model design across dozens of global entities.
- Tangible Business Outcomes: The group achieved a 70% automation rate, reduced end-to-end processing times from nine days to four and boosted on-time payments to more than 90%.
- Scaling for the Future: A preview of Eurowag's 2026 roadmap spotlights next-generation AI strategies and the total centralisation of all global supplier contracts.
Register now to learn how your organisation can eliminate manual processes, improve spend visibility and build a future-ready finance function using AI, automation and a connected procure-to-pay ecosystem.
Executives
Petr Podávka
Accounts Payable Manager
