Everything You Need to Know About DPW Amsterdam 2025

DPW Amsterdam stands as one of the premier technology conferences for procurement and supply chain professionals, offering an immersive blend of in-person and virtual experiences in one of Europe's most vibrant cities.

Taking place from 7-9 October 2025 at the historic Beurs van Berlage in the heart of Amsterdam, this year's event promises to be the most innovative yet. 

With multiple stages, intimate spaces and dedicated conversation lounges, DPW Amsterdam brings together the most influential figures in procurement and supply chain management from across the globe.

This year's focus: Put AI to work

The 2025 theme, 'Put AI To Work', reflects the industry's most pressing transformation. This isn't about future possibilities – it's about practical implementation happening right now.

The conference will open with Kareem Ayoub, VP AI Technical Strategy at Google DeepMind, who will reveal how agentic AI and emerging business models are fundamentally reshaping procurement and supply chain operations.

Over three days, attendees will witness real-world case studies showcasing predictive analytics, autonomous digital workers and AI-driven process reinvention.

These aren't theoretical discussions – they're practical blueprints for capturing AI's value today.

What makes DPW Amsterdam different

Forget everything you know about traditional conferences. DPW Amsterdam has reimagined the event experience with innovative formats designed to maximise learning and connection:

Tech Safaris

Join expert-guided tours across the expo floor, navigating directly to the most cutting-edge procurement and supply chain solutions. No wandering aimlessly – just focused discovery of technologies that matter.

Live Start-up Pitches

Watch more than 60 startups pitch bold solutions live in the Expo Pitch Arena. From AI-powered tools to next-generation supply chain platforms, you'll see innovation unfold in real-time and connect directly with founders.

CPO Track

An exclusive, closed-door programme limited to approximately 30 senior executives. Through four intensive sessions and curated networking opportunities, CPOs will tackle critical challenges including Scope 3 emissions reporting and scaling digital transformation across their organisations.

App-Based Matchmaking

Set your interests, get algorithmically matched with the right peers and schedule meetings before you arrive. The result? Meaningful conversations with the people who matter most to your work.

Women in Procurement Breakfast

A carefully curated space for female leaders to exchange perspectives, share career advancement strategies and build lasting networks. Led by senior procurement executives, this intimate session combines actionable advice with genuine peer connection.

Beyond the sessions

DPW Amsterdam extends well beyond the main stage. Sports activities, social gatherings, creative performances and informal meetups create dozens of opportunities to connect with your community in authentic, memorable ways.

The speakers shaping procurement's future

This year's speaker line-up consists of the most influential voices in global procurement – the CPOs and executives whose decisions ripple across industries worldwide:

• Barbara Kux (Board Director, Henkel) brings decades of executive experience from Philips, Siemens and TotalEnergies. She'll share insights on navigating geopolitical disruption and building board-level careers from procurement foundations.
  
• Jennifer Moceri (CPO, Google) leads Google's first centralised procurement organisation, pioneering the use of AI and machine learning for optimisation at scale. She'll moderate discussions on next-generation operating models.
  
• Ninian Wilson (CEO, Vodafone Procure & Connect) oversees Vodafone's massive global supply chain. His session explores the delicate balance between AI automation and human expertise, particularly in tail spend management.
  
• Dan Bartel (CPO, American Airlines) will reveal how American Airlines is driving procurement transformation through AI, covering digital operating models and building future-ready talent ecosystems.
  
• Klaus Staubitzer (CPO, Siemens) brings his extensive Siemens leadership experience to a panel examining how investors and corporates evaluate emerging technologies differently – and what that means for adoption.​​​​​​​
  
• Janelle Aydin (CPO, Kraft Heinz) leads procurement and sustainability initiatives, bringing experience from her previous role at Diageo. She'll discuss leadership at the critical intersection of AI, sustainability and supply chain evolution alongside former Unilever CEO Paul Polman.

Five sessions not to miss

Session 1: Leadership in the Age of Disruption

Moderated by Pierre-Francois Thaler (Co-Founder & Co-CEO EcoVadis), Paul Polman (former CEO, Unilever), Janelle Aydin (Chief Procurement and Sustainability Officer, Kraft Heinz) and Bertrand Conqueret (Henkel) will tackle how AI, sustainability imperatives and supply chain volatility are fundamentally redefining what leadership means. Expect deep discussion on the human-centred vision and systems thinking required to navigate relentless disruption.

Session 2: Next-Gen Operating Models: Redefining Procurement

Moderated by Jennifer Moceri (CPO,Google), panellists Patrick Foelck (Head of Insights & Enablement Procurement Roche), Laila Dalla Torre (Global Procurement COE & PMO Director, Bekaert) and Elouise Epstein (Partner, Kearney) will explore procurement's evolution from rigid, traditional structures to agile, technology-driven models. Discover how digital tools, AI capabilities and responses to global volatility are unlocking unprecedented efficiency and strategic value.

Session 3: Navigating Supply Chains Amid Geopolitical Disruption

Barbara Kux (Board Director, Henkel) and Geraint John (VP Research, Zero100) examine concrete strategies for building resilient supply chains capable of withstanding trade wars, regional conflicts and economic uncertainty. This session offers actionable frameworks, not abstract theory.

Session 4: Fast-Track to AI: Procurement's Roadmap for Effective Adoption

Moderated by Andrew Bartolini (Founder & Chief Research Officer, Ardent Partners), the panellists Anne Eling (Head of Procurement Excellence, Tesa), Ilona Piekoszewska (Global Head Indirect Procurement, Givaudan) and David Armstrong (VP Strategy & Sustainability Procurement, bp) share battle-tested roadmaps for AI adoption. Learn about laying proper foundations, smart piloting approaches, scaling successfully, avoiding common pitfalls and building the organisational buy-in that makes or breaks AI initiatives.

Session 5: The Nextgen CPO Playbook

Moderated by Shashi Mandapaty (Former CPO, Johnson & Johnson), the panellists Julia Gorchakova (VP Commercial Europe, Mars), Annette Martens (Procurement Lead Consumer Brands Europe, Henkel) and Lainie Suárez Butler (VP Global Procurement, Bristol Myers Squibb) discuss how the CPO's role is evolving. Topics span digital transformation leadership, building strategic partnerships that drive value and positioning procurement for future impact.

Why attendance is essential

DPW Amsterdam 2025 represents more than a conference – it's where the global procurement community convenes to actively shape the profession's future.

Over three days, you'll gain insights unavailable anywhere else: practical strategies for navigating geopolitical uncertainty; proven frameworks for transforming operating models; and fresh perspectives on procurement leadership.

The challenges facing procurement have never been more complex. The solutions have never been more exciting. And the community has never been more ready to move forward together.

Secure your place at DPW Amsterdam 2025 and join procurement's most influential gathering.

Stay connected with Procurement Magazine throughout the event for comprehensive coverage, exclusive interviews and real-time insights from DPW Amsterdam.