Coupa: How Procurement Disruption is Costing Millions

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Vikram Pathak, Coupa Chief Product Officer, Direct Spend
Coupa’s State of Direct Spend 2026 report reveals a widening gap between procurement leaders and laggards, urging a shift from legacy systems to AI

Coupa’s latest State of Direct Spend report has shown a widening gap, underscoring the urgent need to modernise direct procurement using AI.

Coupa, one of the leading platforms for autonomous spend management, using its trusted, community-generated, US$9.5tn dataset, has published its latest report, State of Direct Spend 2026. The findings showcase how direct procurement-related disruptions are costing organisations an average of US$16m annually – with nearly every respondent experiencing significant supply disruptions within the last 24 months.

These startling figures come at a time when direct procurement reaches a critical inflection point. While 39% of organisations still view the function as a basic operational necessity, 72% expect it to evolve into a strategic contributor or a competitive advantage within three years.

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Overcoming the legacy tech hurdle

To reduce costs and remain agile, organisations must first clear significant internal roadblocks. According to respondents, the primary barriers to modernisation include legacy systems (58%), fragmented or poor-quality data (51%) and integration complexity (42%).

The research identified a severe and widening capability gap between procurement "Leaders" and "Laggards", with Leaders demonstrating early adoption of AI-driven technologies in helping to solve issues:

  • 60% of Leaders can detect supplier reliability and price risk early, compared to just 26% of Laggards.
  • Laggards are 2.4x more likely to lose revenue due to fulfilment failures.
  • 53% of Leaders are piloting, scaling or running AI in procurement, whereas 64% of Laggards are still just exploring use cases or have not started at all.
New Coupa research highlights a widening gap between industry leaders and laggards (Credit: Coupa)

Industry risks and resilience

Sector performance varies significantly across the board. The Industrial Machinery sector faces the steepest operational risks, with 63% reporting unplanned shutdowns, a vulnerability compounded by the fact that only 32% use AI digital twins or quarterly modelling to prevent failures.

Conversely, the CPG sector excels in sourcing maturity, with over half of respondents reaching Level 3 or higher. While Freight & Logistics remains the most resilient operationally, it is the most hindered by technology, with 60% citing legacy systems as their primary barrier to modernisation.

Coupa is helping many customers address this issue by unifying direct and indirect spend data

A strategic pivot for growth

Vikram Pathak, Coupa Chief Product Officer, Direct Spend, says: "The survey data is clear – better management of direct spend and its processes can either significantly contribute to, or hinder, corporate growth.

“The good news is that Coupa is helping many customers address this issue by unifying direct and indirect spend data, and embedding intelligence into continuous decision-making workflows, transforming procurement from a tactical cost-centre into a proactive driver of strategic enterprise growth.

"Coupa helps organisations unify and align their supply chain, finance, and procurement operations from design to payments, enabling them to build more adaptive supply chains, intelligently manage total spend and supply, and protect and grow their margins."

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Experience the power of agentic procurement

These figures have been published just a couple week before Coupa Inspire 2026, which is heading to the ARIA Las Vegas from 11–14 May, challenging CPOs and sourcing leaders to ditch outdated, transactional habits. This year, the focus is on agentic procurement, moving beyond simple automation to truly autonomous, intelligent decision-making.

Under the banner of ‘The Network Effect’, the event dives into the powerhouse combination of AI-native tech and a community ecosystem backed by US$9tn in shared spend data. In today’s unpredictable economy, this is where you'll find the blueprint for turning every supplier interaction and contract into a high-impact strategic win.

The headline of the 2026 programme is the leap from passive management to autonomous action. With the debut of the Navi Agent Studio, attendees will witness how autonomous agents can execute high-stakes tactical tasks, such as supplier vetting and requisition triage, allowing human teams to focus on high-stakes value capture.

Register for Coupa Inspire 2026 here.

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