Coupa: Using Benchmarking to Scale Profitably

Companies are operating in an era where disruption is the norm and the leaders are those harnessing the power of the right data.

Tools such as benchmarking and KPIs are more essential than ever, helping businesses make faster, more confident decisions.

Unlocking value through peer comparison

Benchmarking your operations against peers can help bring inefficiencies to light while also unlocking untapped value.

Coupa's benchmark report published earlier this year outlined a range of categories and how companies measure up. One example is AI-powered classification, with Coupa finding that businesses using it see a 24.4% increase in visibility into managing spend. That level of precision opens the door to smarter supplier management, cost reduction and faster decision-making, especially in volatile markets.

Michael Agresta, Chief Financial Officer at Coupa, says: "Smart businesses aren't just reacting; they're rewiring. This data shows how leading companies are turning every pound of spend into a lever for growth, even in the toughest condition.

"Spend control is not just about cutting back; it's about taking control of the unknown. Our data shows that investing smarter and responding faster works, time and time again."

Coupa's upcoming webinar, High-Performance Procurement: How Finance & Procurement Leaders are Benchmarking for Profitability at Scale, will feature an in-depth examination of the aforementioned topics. To register, click here.

The power of AI-driven automation

To explore how benchmarking can enhance procurement performance, Coupa is hosting a webinar designed for high-growth businesses in the UK and Europe. Discover how leaders are using AI and automation to scale profitably and unlock capital for growth.

Coupa believes that by moving first and responding faster with lean budgets and teams - that's the imperative facing high-growth businesses in the UK and Europe. Leaders are pulling ahead with automation and AI to free up cash, improve margins, reduce manual work and empower everyone to make smarter decisions.

But technology alone doesn't guarantee success. Top performers measure outcomes - not activities - and they track operational KPIs to demonstrate improvement and guide the next steps.

Fast-growing Coupa customers gain an edge with access to a suite of community-powered benchmarks. Instead of committing to enterprise-level resources, they tap into the power of AI and automation informed by more than US$8tn in real-time global cumulative spend. The result: data-driven decisions about how to operationalise AI, scale profitably, reduce risk and unlock capital for growth.

Learning from industry leaders

Join our conversation with customers and industry experts to learn:

• What best-in-class performance looks like in the Coupa community

• Which KPIs European & UK business leaders are tracking in this macroenvironment

• How benchmarking your company's performance can build your confidence in your company's next move

Meet the speakers

Carlos Morales Vinas, RVP, Value Advisory, EMEA & APJ at Coupa

Carlos has been with Coupa since 2022, having held previous roles at Accenture, Airbus, Oracle and Aera Technology.

He describes himself as a procurement and supply chain leader who loves working at the intersection of business and technology.

Carlos enjoys digging into the most complex challenges to create solutions which deliver value and transform how it feels working in procurement and supply chain.

Rashad Mahmood, Finance Systems Product Owner at Warner Hotels

Rashad started working at Warner Hotels in April 2025, after working as the Product Owner Coupa Specialist at Haven for over six years.

Nigel Graham, Head of Procurement at Warner Hotels

Nigel heads up procurement for the UK's leading provider of adult short break experiences, Warner Hotels, which has a collection of unique properties across the UK.

He helps to provide procurement oversight across the business, supporting service delivery, operational efficiency and value from spend, through contract management and contract compliance.

To sign up for the webinar, click here.