Amazon Business ABX 2025: Interview with Amy Worth

Hosted in London at the beginning of June, Amazon Business' annual Amazon Business Exchange (ABX2025) showcased the latest innovations, strategies and successes driving business purchasing. 

Amazon Business marked key customer milestones, sharing how some of its latest solutions around digital invoicing, spend anomaly management and intelligent budgeting have seen it reach eight million customers over the last decade. 

Before taking to the stage to discuss these highlights, Director of Amazon Business UK Amy Worth spoke with Supply Chain Digital. Amy has worked with Amazon for more than 20 years, moving to Amazon business last year to help drive ongoing success. 

She talked us through the company's unique approach to its customers, how its digital solutions are empowering procurement teams in an increasingly complex environment and why events like ABX are so important. 

Tell us a little more about your role at Amazon Business and how the company empowers customers? 

I've been with Amazon for 23 years, but last year I took the role of Director Amazon Business UK. For me, it was about being part of a team that brings the great consumer experience of Amazon to business customers around the world. 

Our focus is on helping businesses of all sizes simplify their buying and empowering them to grow. That means a mix of foundational things like product selection, pricing, delivering what customers want and using innovative technology, but also ongoing close collaboration with customers to understand how those unique needs change.

Amazon Business began because business customers were purchasing from Amazon, but weren’t getting the specific business-focused services they needed around things like invoicing, quantity discounts, different payment options or analysis and insight.  

We have worked really closely with customers over the last 10 years globally and eight years in the UK to deliver those services.

How do you deliver that exceptional customer service in a rapidly-evolving procurement environment? 

Our aim is to understand every need – the diversity of our customer base is what makes Amazon Business so interesting. 

Procurement faces many challenges right now. Everyone has an eye on the bottom line and is looking to maximise value, not just from the cost of the goods, but also from the efficiency that a particular solution provides. 

That’s why the visibility that organisations can get from an Amazon Business account is so important for helping to drive efficiencies, saving time and enabling teams to focus on their work. 

Aside from value, we’re also seeing customers more focused on things like socially responsible purchasing, which we’re addressing through our Socially Responsible Programme that helps businesses align purchasing with social responsibility goals and sustainability ratings. 

It’s becoming increasingly important for all businesses and we drive an awful lot of sales through these programmes like buy local and climate pledge friendly, and we’re continuing to work on expanding the capabilities we have around the initiative. 

On the company’s 10th anniversary it’s celebrating reaching eight million customers. How does that reflect the way you serve organisations? 

One of the key aspects for me when I first joined Amazon Business was seeing the incredible diversity of our customer base and the way in which we started from a single mission of trying to understand what capabilities customers really required and how we can deliver them. 

We’ve grown very consistently – not fast, but in a way that’s truly focused on building what procurement teams actually want. 

That’s what’s enabled us to reach this amazing milestone, but we have to continue to deliver that. 

What I love about Amazon Business is we have such a diverse set of customers and we are able to deliver to really big customers as well as sole traders who don't have space to hold things, but just want the best pricing and best availability. I love that about this business. 

Innovation has been critical to that growth. How do the new technologies announced at ABX for budget management, spend anomaly reporting and invoicing benefit customers?

AI is bringing really strong benefits, both to us and our customers. 

Within our own teams, we're seeing some of the tools we've rolled out saving significant time, which means we can spend more valuable time with our customers – that kind of benefit is invaluable. 

Over time, we’ll be releasing more and more features to customers to build on this. Right now our spend anomaly reporting is leveraging AI to show procurement teams things like rogue spend in real time. This reduces the need for manual audits by proactively identifying eros, saving time and boosting efficiency.

Our budget management tools are also driving major efficiencies for our customers. 

Why is a seamless experience so critical for businesses and procurement teams? 

We hear a lot from customers about the benefits of being able to consolidate their supplier base and how, by not spending so much time making purchases, they can focus on their main business. 

It’s something that will continue to be a key focus for us. The more we can do to drive efficiencies and make processes simple and intuitive is key. Any small wins in a competitive business environment are critical. 

The fact that we can serve different customers with different experiences is the key to our success in many respects. 

What are the key themes dominating this year and why are events like ABX so important? 

I'm most excited about bringing the industry together and engaging with so many customers in person across such a broad sector base. It’s always an exciting part of these events. 

There are so many good sessions focused on key areas, including many from our Amazon Business team like Amazon Business VP Technology Doug Gray’s session on application technology and the digital future.

The customer panels are really important, particularly for us in terms of bringing real issues to life. 

What are Amazon Business’ future plans and how do they align with procurement evolution? 

We will continue our focus on building selection and that includes our foundational pillars of quantities, quantity discounts, pricing and availability. 

I would expect to see more within socially responsible purchasing, as I mentioned earlier. And then I'm really excited to see what we do in AI as well, and how we can bring more efficiencies to customers in that way. 

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