Eldar Tuvey

After completing his MBA, Eldar Tuvey founded the cybersecurity-focused ScanSafe, selling software to a range of businesses across the world. After being sold to Cisco, he founded Wandera which was subsequently sold to Jamf. 

It was these two businesses, along with time at Goldman Sachs, which gave him the skills in the industry – from delivering customer requirements to knowing how to seize a business opportunity.

It was during his time at his founded companies that he was exposed to a glaring issue with companies being strained by the constant need for newer software, data and storage.

"That became a very taxing requirement on everyone," Eldar says. "Marketing would want some software, security would need to approve it, finance would need to give a budget, I'd need to give a sign off. When the second business was sold, I was thinking about what problems we could help solve and I really understood this problem."

He founded Vertice in 2021, alongside his brother Roy, with a depth of knowledge around the problem of renewing software and how "onerous" it was, with issues from the range of tools to their different pricing, which prevented it from being a smooth experience.

"For most companies, they're buying software as a tool to help them in their main business," Eldar adds. 

"If you're a retailer selling clothes, you need to buy communication software but it's not really your core business.You want it to be super easy, super fast and to achieve the best price. That's why we knew there was a problem here and that's why we decided to build for."

Vertice was incorporated at the start of 2022, with its first product launched that summer: its SaaS purchasing solution. It has since built sizable teams in New York and in Sydney.

At the same time, Vertice has launched more tools, focused on optimising cloud spend, along with another tool designed to streamline and orchestrate procurement – building everything from scratch.

"We've had to learn a lot about what we are doing. We're now in a position where we know more than anyone about it. Along the way, our teams have really become experts."

When asked about the best part of his job, Eldar said it was building the products, whether it’s something customers have asked for or finding new ways of doing things.

"We try to push the boundaries where we can," Eldar says, "through building new capabilities that others haven't dreamed of and seeing customers using, enjoying and thriving with them”.

He also has enjoyed seeing his team develop in front of him, from inexperienced new starts to leaders in their field.

"We give them the support they need and the training and you look back and years later they are running 40 people in South Africa or in Barcelona for us,” Eldar adds. 

“You remember when they arrived and they were young and inexperienced, then watching them grow into the role and seeing how they flourish – I take great pride in that."

Eldar says there are challenges with constant scaling, which often comes down to finding enough of the right people quickly enough.

“We have a really high hurdle rate of people that we accept, because we don't want to compromise on quality,” he continues. “When you're at breakneck growth it's very, very difficult to keep with that hurdle, but we try to maintain the line. 

“The success of the business that you build is all about the team you put together. That's often what slows us down the most – finding the right talent in the right geography with the right skillset. But also, it's never enough. No matter what great milestones we reach, we just constantly strive for more products and better functionality for our customers.”

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