Webinar: How Coupa & Amazon Business Streamline Purchasing

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WEBINAR: Streamlining the Buying Experience with Amazon Business & Coupa – Featuring Veterinary Emergency Group
Join The Veterinary Emergency Group who will share how Coupa & Amazon Business tools have streamlined its purchasing operation and uncover savings

Businesses and organisations need management and control through the lifecycle of procurement operations. Providing buyers with solutions to ensure they have the right selection of products, approval workflows and easy purchasing capabilities is vital. Today, enterprises should prioritise strong partnerships and comprehensive solutions across their value chain, including with suppliers, purchasing and finance software providers, as well as their logistics and delivery capabilities.

Streamlining this value chain ensures that buyers have the best and easiest workflow to perform their job while optimising costs and providing visibility into expenditures. This is a requirement, not an option, for enterprises and organisations to ensure fiscal management that ensures their competitiveness and ongoing viability.

Veterinary Emergency Group (VEG) harnessed the partnership between Amazon Business and Coupa to do exactly that and will share their success story in a webinar titled 'Streamlining the Buying Experience with Amazon Business & Coupa – on Wednesday, 13 November 2024 at 17:00 GMT (GMT +0:00).

To register for the webinar, click here

Achieving success with integrated technology

VEG has been reinventing the emergency experience for people and their pets since 2014.

The company is expanding beyond its existing 40 locations in the US. With the expansion, VEG needed to improve its business buying process, seeking a solution that would provide end-to-end spend control.

Brittany Caruso, Accounting Director at VEG, alongside Michael Van Keulen, Chief Procurement Officer at Coupa and Mobeen Khan, Director of BD and Partnerships at Amazon Business, will discuss how VEG achieved success with help from the integrated technology provided by Amazon Business and Coupa.

The integration have given VEG the opportunity to provide a streamlined purchasing experience that delivers various business benefits, including simplified purchasing, increased user adoption, managed spend and cost savings opportunities.

Brittany will discuss VEG's successful journey while teaching organisations how they could improve their operations with Amazon Business and Coupa's integrated tools.

Meet the presenters

Brittany Caruso, Director of Accounts Payable at VEG​​​​​​​

Brittany Caruso, Director of Accounts Payable at VEG

Brittany Caruso is the Director of Accounts Payable at VEG. Joining VEG in May of 2020. She is an accounting professional with over 10 years of experience working in both corporate and public accounting. She has a Bachelors of Business Administration in Accounting and an MBA in Public Accounting. 

Brittany focuses on leading the AP team to execute accurate and efficient productivity, while building a process to support the scale of VEG! She partners closely with the VEG Procurement team to focus on providing visibility and controlling spend, while utilising built-in tools to increase cost savings.

Michael Van Keulen, Chief Procurement Officer at Coupa

Known in the industry as MVK, Michael Van Keulen is the Chief Procurement Officer at Coupa.

Coupa's CPO, Michael Van Keulen, spoke at Procurement & Supply Chain LIVE in September

He is responsible for driving best-in-class procurement practices across the company, supporting business development and being a trusted advisor to fellow procurement leaders looking to transform procurement. 

Before joining Coupa, MVK served as the Global Procurement leader at lululemon athletica and led the global procurement transformation at VF Corporation. MVK is a procurement evangelist and fanatic, who provides thought leadership through publications, blog posts and webinars.

Mobeen Khan, Director of BD and Partnerships at Amazon Business

Mobeen Khan currently leads Amazon Business (AB) partnerships and business development functions globally. 

Mobeen Khan, Director of BD and Partnerships at Amazon Business

In this role, he and his teams manage all technology features and partners with integrations to AB in procurement, invoicing and supply chain space, in NA, EU and JP regions, as well as go-to-market relationships with channel partners in consulting, BPO, GPO and FinTech space targeting business and public sector procurement. 

He also has responsibility for AB socially responsible purchasing programmes, helping its customers meet their ESG goals and AB pan-Amazon initiatives. 

Prior to Amazon, Mobeen was President and COO for Blues Wireless, a connected devices SaaS company funded by Sequoia Capital and Gates fund. Before that he managed a connected product line and was marketing leader for advanced solutions at AT&T. 

Prior experiences include product management, sales and consulting at different software and technology related organisations.

Neil Perry, Moderator, Group Content Director at BizClik Media

Neil Perry is the Group Content Director at BizClik and has two decades of multimedia experience.

Neil Perry, Stage Host and Group Broadcast Director at BizClik

He has worked across regional and national brands for Global Radio, as a bulletin presenter, broadcast voice coach, mentor and news editor.

Neil moved into visual broadcasting in 2014 helping to establish one of the first local television channels as an assistant news editor and executive producer of a topical discussion programme.

To register for the webinar, click here


Make sure you check out the latest edition of Procurement Magazine and sign up to our global conference series – Procurement & Supply Chain LIVE 2025.


Procurement Magazine is a BizClik brand.

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