Procurement Supports Primark Cares Sustainability Strategy

Primark Store Prague (Credit: Primark)
Primark Store Prague (Credit: Primark)
How does Procurement Support the Primark Cares Sustainability Strategy?

Responsible sourcing is one of the corner-stones of the Primark Cares sustainability strategy at the fashion retail giant.  The programme pledges to reach certain core targets, such as ensuring all its clothes are made using recycled or more sustainably sourced materials, designing its clothes so they can be recycled, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.

Primark’s sustainability commitments  see the company switch their sourcing strategy so all its clothing is made from recycled or more sustainably sourced materials by 2030,  The baseline figure for recycled or responsibly sourced material accounts for 25 percent of all clothes sold.

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Primark Sustainable Cotton Programme 

Their most recent statistics show 55% of Primark’s clothes sold in 2023 contained recycled or more sustainably sourced materials, up from 45% the previous year. The company has also made progress in working with their procurement and supply chain partners to up-skill workers. The Primark Sustainable Cotton Programme has been running for a decade, with almost 300,000 farmers trained in more sustainable farming methods – beating the initial target of 275,000 farmers by the end of 2023.

"Primark Cares is driving everyone in Primark to change. Year two was about gaining momentum: scaling and embedding the principles, programmes and processes that will take us to 2030 and beyond, while acknowledging the learnings we face along the way. We continue to work with our partners and suppliers to drive change, and we’ve learnt more than ever how collaboration is crucial for delivery of our Primark Cares commitments. We’ve also been focused on upskilling and training our colleagues, who are an integral part of how we make change happen in our business,” says Lynne Walker, Director of Primark Cares.

"Another critical element is how we can inspire and educate our customers and bring them with us on our change journey. This includes being more transparent about where and how our clothes are made, the changes we are making and what it means for them, and the issues and what role the fashion industry and they, as customers, can play in this change.”

Increasing supply chain visibility 

The international fashion retailer has also been extending their efforts to gain greater visibility in their procurement operations.  It has implemented a traceability and compliance platform, TrusTrace, to surface improved data from their tiers of suppliers, from raw materials to finished product. This information will help the business to better understand and manage its supply chain and where to take corrective action if required. .

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