ORO Labs raises $34m in Series B funding

The latest funding announcement allows ORO Labs to scale their procurement solution

SaaS provider ORO Labs and creators of smart workflow orchestration platforms for procurement, have announced it has raised $34 million in Series B funding led by Felicis, with participation from existing investors including Norwest Venture Partners, B Capital, and XYZ Venture Capital. 

This latest round of funding, which will support the company’s rapid scaling of international and platform growth, closes at the one-year milestone of ORO’s launch and the company’s November 2022 $25 million Series A, bringing total investment raised to $60 million.

Managing spend across siloed data and systems

Their growing platform orchestrates company spend and supplier management across siloed systems and data with the aim of improving procurement workflows, increase visibility for procurement professionals and simplify systems for business users. 

“We’re on a mission to humanise the overall procurement experience, simplifying and guiding end-to-end supplier engagement for efficiency and compliance,” said Sudhir Bhojwani, CEO and co-founder at ORO Labs. “Our Series B financing is further validation, not only of our success in executing, but also the opportunities as we continue to develop and scale ORO for international expansion and a host of new use cases – bringing incredibly easy start-to-finish procurement to even more organisations for agile operations and happy employees.”

“Our 2023 CFO survey identified procurement as the top pain point for CFOs and the #1 spending priority,” said Victoria Treyger, general partner at Felicis Ventures. “ORO’s platform approach to orchestrating and simplifying workflows is driving adoption with global Fortune 1000 companies across a range of industries from financial services to pharma. Sudhir, Lalitha, and Yuan share a rare combination of deep procurement knowledge with the passion and insight to transform the category."

Victoria Treyger, general partner at Felicis Ventures

A 'genuine love for procurement'

ORO Labs co-founder Lalitha Rajagopalan noted, “I’m personally thrilled to have a woman investor joining the ORO board. Victoria brings keen go-to-market insight and a genuine love for procurement that will help us continue to scale our business, as well as a diverse perspective that aligns with important supplier inclusivity imperatives for our enterprise customers.”

Lalitha Rajagopalan, Co-founder and Head of Product Strategy and Marketing, ORO Labs

In use by leading global Fortune 200 enterprises, ORO provides organisations with a next-generation platform that streamlines procurement and reduces supplier cycle time using workflow automation. From intake to spend control, and contract management to supplier relationships, ORO's smart procurement workflows empower organisations to optimise efficiency and drive success.

“Coordinating a global procurement organisation effectively and holistically with all stakeholders involved is a constant challenge for any enterprise,” noted Matthias Dohrn, President of Global Procurement for BASF. “ORO allows us to better do our part as procurement and orchestrate and scale thousands of value-generating procurement and business measures across the globe, understanding KPIs from a global perspective to streamline our processes, better engage employees and to generate EBIT. The low-hanging fruits are gone, and to manage thousands of improvement ideas, you need a tool to deliver – this for us is ORO.”

Matthias Dohrn, President of Global Procurement for BASF


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