Logistics & warehousing take hit after Google SEO change
Google’s latest updates have resulted in decreased visibility for some of the largest businesses in the UK’s logistics and warehousing industry, according to a recent analysis by digital PR agency, Tank.
The agency studied the impact of Google’s most recent updates on the websites of the largest businesses across 15 different sectors, measuring how many keywords each company appeared for in the top ten search results before and after the updates were implemented.
The logistics and warehousing industry saw its largest businesses appear in the first few search results for an average of 5.89% fewer keywords in January 2023 than in December 2022.
On the other hand, several other sectors saw gains from the updates, such as building and construction (up 3.7%), homeware and interiors (up 2.7%), and food and beverage (up 2.2%).
The two December updates by Google, the Helpful Content Update and Spam Link Update, focused on prioritising helpful content and penalising websites that try to manipulate the search engine with low-quality content.
According to Tank’s head of digital, Martin Harris, both gains and losses from these updates can be temporary, and brands that have lost visibility should not panic.
Instead, they should focus on providing informative and high-quality content that is better than their competitors.
Businesses that have gained visibility should also be mindful that future updates may change their position and should take the opportunity to capitalise on their current visibility.
Harris emphasised that every update allows Google to distinguish content created solely to increase a site’s rankings, and businesses should ensure that their website showcases their expertise and provides useful and informative content.
